The shift from volume- to value-based pricing and reimbursement have created challenges for life science companies. This study explores trends in pricing and reimbursement, most notably value-based contracting. The insights from this research – gleaned from more than 60 pricing teams – will empower company experts with the tools to overcome the challenges associated with pricing and reimbursement. Additionally, the report features detailed profiles from individual pricing teams to provide a full picture of how they operate.
- Value-based contracting is drastically changing pricing and reimbursement. To adapt, gather health economics data and other metrics that demonstrate product value to payers.
- Utilize a wide range of internal functions to gain the most insights for pricing strategies. Involve health economics and outcomes research groups in pricing activities to adapt to value-based contracting.
- If possible, ensure that your team has ample real-world evidence to demonstrate product effectiveness before agreeing to a value-based reimbursement arrangement.