Thought Leader CRM Database Management

Thought Leader Development Series (Module 4)

Thought Leader CRM Database Management

$2,495.00

Thought Leader CRM Database Management is an exclusive installment available to those who subscribe to the full Thought Leader Development Series. When purchasing this product you will get access to all 4 modules in this series.

This module discusses how the most forward-thinking thought leader management teams use customer relationship management (CRM) databases to keep track of each interaction between company field forces and HCP thought leaders in company-sponsored activities.  It explores the benefits and drawbacks of various thought leader CRM platforms in use by management teams as they record KOL engagements.  Finally, it looks closely at the level of access that company teams and their staff have to thought leader CRM databases.

 

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Thought Leader CRM Report Details

Thought Leader CRM Database Management is the fourth and final module of the Thought Leader Development Series  Thought Leader Development Series.

This module discusses how the most forward-thinking thought leader management teams use customer relationship management (CRM) databases to keep track of each interaction between company field forces and HCP thought leaders in company-sponsored activities.  It explores the benefits and drawbacks of various thought leader CRM platforms in use by management teams as they record KOL engagements.  Finally, it looks closely at the level of access that company teams and their staff have to thought leader CRM databases.

To learn more about the other modules in the Thought Leader Development Series and the benefits of subscribing to the entire series, click here.

REPORT FEATURES:

Examine changes in the type of CRM database that teams use to track thought leader interactions. This research reveals the type of thought leader CRM databases teams use by region and company size. The four categories of databases explored include Cloud-based versus non-Cloud based and proprietary versus off-the-shelf. Additionally, the module discusses whether these thought leader CRMs are maintained in-house or through outsourced vendors, and how often teams upgrade their CRM. It also shows database development and maintenance costs. Use the information presented to see how your team’s thought leader CRM strategy compares to other teams’ strategies. Teams can use the best practices and benchmarks presented to align their strategy more with competitors in the industry.

REASONS TO BUY:

Explore trends in the level of access granted to various departments between 2013 and 2017: The research explores access granted to thought leader CRM databases by administrative access, input access, viewing access and no access. It analyzes the change, or lack of change, in each of these areas over the past few years to help teams decide the level of CRM access your employees should have to help keep track of KOL interactions.