Strategic Pharmaceutical Competitive Intelligence

Trends and Implications for the Future

Strategic Pharmaceutical Competitive Intelligence

$995.00

Restructure your team for success by raising pharmaceutical competitive intelligence’s (CI) profile, developing strong reporting lines and claiming a role in the strategic decision-making process. CI team budgets have gradually increased since 2007, but many groups still withstand crippling cycles of expansions and cutbacks. Escape the resource roller coaster to secure budgets and staffing — and establish the value of CI within the larger organization. Along the way, build a culture of competitive intelligence that reaches across functions to collect and share critical information wherever it appears.

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REPORT HIGHLIGHTS

 

Strategic Pharmaceutical Competitive Intelligence: Trends and Implications for the Future

  • Publication Date: November 2010
  • Pages: 148
  • Chapters: 3
  • Metrics: 350+
  • Charts/Graphics: 90+
Report Features

Pharmaceutical competitive intelligence teams succeed when they're visible, report to strategic planners and C-level executives and focus on pure CI-related activities. This study provides critical benchmarks to help your company. Make sure your pharmaceutical competitive intelligence team does not stay buried in the organizational structure. Learn how to develop proper reporting lines and implement a more strategic organizational structure that will provide greater visibility and generate greater strategic impact.

Reason to Buy

Make sure your team does not remain buried in the organizational structure. Learn how to develop proper reporting lines and implement a more strategic organizational structure that will provide greater visibility and generate greater strategic impact. Although competitive intelligence teams remain small, many companies do not rely solely on CI groups to do all the work. Learn how companies establish a culture of competitive intelligence to collect and share valuable information throughout the organization.

Target Audience

The report is designed to help the following biopharmaceutical executives' decision making surrouding competitive intelligence:
– Competitive intelligence executives
– Market research executives
– Business intelligence executives
– Strategic planning groups
– Knowledge management executives
– Business development executives
– Marketing teams

Chapter Example

Win Higher CI Budgets: Did you know that pharmaceutical competitive intelligence team budgets have gradually increased since 2007? Has yours? Learn why top-notch companies are funding competitive intelligence with greater investments year after year — and how they reap the benefits of their increasingly important teams.

Create a Competitive Intelligence Culture: Although competitive intelligence teams remain small, many companies do not rely solely on CI groups to do all the work. Learn how companies establish a culture of competitive intelligence to collect and share valuable information throughout the organization.