Strategic Pharmaceutical Competitive Intelligence


Restructure your team for success by raising pharmaceutical competitive intelligence’s (CI) profile, developing strong reporting lines and claiming a role in the strategic decision-making process. CI team budgets have gradually increased since 2007, but many groups still withstand crippling cycles of expansions and cutbacks. Escape the resource roller coaster to secure budgets and staffing — and establish the value of CI within the larger organization. Along the way, build a culture of competitive intelligence that reaches across functions to collect and share critical information wherever it appears.

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Price $995
Publication Date November 2010
Pages 148
Chapters 3
Metrics 350 +
Charts / Graphics 90 +

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Top Reasons to Read This Pharmaceutical Competitive Intelligence Report

Pharmaceutical competitive intelligence teams succeed when they’re visible, report to strategic planners and C-level executives and focus on pure CI-related activities. This study provides critical benchmarks to help your company.

Restructure the Competitive Intelligence Team for Success: Make sure your pharmaceutical competitive intelligence team does not stay buried in the organizational structure. Learn how to develop proper reporting lines and implement a more strategic organizational structure that will provide greater visibility and generate greater strategic impact.

Win Higher CI Budgets: Did you know that pharmaceutical competitive intelligence team budgets have gradually increased since 2007? Has yours? Learn why top-notch companies are funding competitive intelligence with greater investments year after year — and how they reap the benefits of their increasingly important teams.

Create a Competitive Intelligence Culture: Although competitive intelligence teams remain small, many companies do not rely solely on CI groups to do all the work. Learn how companies establish a culture of competitive intelligence to collect and share valuable information throughout the organization.

You may also be interested in CEIConnect: The Lifesciences Industry’s On-Demand Research Resource as well as our individual market intelligence research reports.

Key Questions That Are Answered About Pharmaceutical  Competitive Intelligence

  1. How can competitive intelligence (CI) groups gain visibility and impact strategy with direct links to C-level executives and strategic planning initiatives?
  2. Can can CI teams overcome budget and staffing limitations?
  3. How can CI internal reputations be improved?  How can successes and making measurable impact on decisions and strategies be communicated?