Publication Date: January 2007
Pages: 87 Slides
Charts/Graphics: 73 Data Tables & Charts
Top Reasons to Buy this Post-Launch Brand Marketing Report
Cutting Edge Information published this report to assist commercialization executives and pharmaceutical marketing teams who seek guidance in the allocation of post-launch marketing resources for pharmaceutical and biotechnology brands in specific affiliate markets around the world.
The information contained in this report is gathered from brand managers and directors, marketing team members, and vice presidents of marketing at several biopharmaceutical companies. These brands’ case studies – which address a range of competitive pressures, resource support situations, clinical proficiency, and commercial prospects – provide models for teams moving to post-launch with varying levels of resource support.
These slides contain marketing data for different pharmaceutical brands across Asia, the Americas and Africa. The case studies and data will allow you to:
- Receive guidance in the allocation of post-launch brand marketing resources for pharmaceutical and biotechnology brands in specific affiliate markets.
- The brand examples shared in this report provide models for teams moving to post-launch with varying levels of resource support.
- The slides contained in this report contain marketing data for eight different brands.
Resource Categories The brand profiles present marketing investments for the categories and subcategories below:
- Detail aids and materials
- Market Research
- Competitive intelligence
- Pricing strategy and analysis
Excerpt from Post-Launch Brand Marketing in Select Affiliate Markets
Table of Contents
Slide 4 Introduction
Slide 5 Contributing Companies
Slide 6 Definitions: Time Segments
Slide 7 Definitions: Resource Categories
Slide 8 Definitions: Promotional Mix
Slide 10 Definitions: Decision Support
Slide 11 Definitions: Market Access
Section 1: Asia
Slide 12 Brand 1: Sri Lanka, Infectious Diseases Product
Slide 22 Brand 2: Philippines, Infectious Diseases Product
Slide 32 Brand 3: Japan/Pan-Asia, Women’s Health Product
Section 1: Asia (Continued)
Slide 39 Brand 4: Australia, Respiratory Product
Slide 48 Brand 5: Japan/Pan-Asia, Cardiovascular Product
Section 2: Americas
Slide 58 Brand 6: Mexico, Cardiovascular Product
Slide 68 Brand 7: Canada, Central Nervous System Product
Section 3: Africa
Slide 78 Brand 8: South Africa, Cardiovascular Product