Post-Launch Brand Marketing in Select Affiliate Markets

$995.00

Explore post-launch marketing budgets for 8 brands throughout their first, second and third years of market availability in the following markets: two brands in Asia/Japan, and one brand each in Australia, Canada, Mexico, Philippines, South Africa, and Sri Lanka.

Each easy-to-navigate brand profile walks you through annual spending in three critical areas of product management including promotional mix, decision support, and market access.

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Report Details

Publication Date: January 2007
Pages: 87 Slides
Metrics: 400+
Charts/Graphics: 73 Data Tables & Charts

Top Reasons to Buy this Post-Launch Brand Marketing Report

Cutting Edge Information published this report to assist commercialization executives and pharmaceutical marketing teams who seek guidance in the allocation of post-launch marketing resources for pharmaceutical and biotechnology brands in specific affiliate markets around the world.

The information contained in this report is gathered from brand managers and directors, marketing team members, and vice presidents of marketing at several biopharmaceutical companies. These brands’ case studies – which address a range of competitive pressures, resource support situations, clinical proficiency, and commercial prospects – provide models for teams moving to post-launch with varying levels of resource support.

These slides contain marketing data for different pharmaceutical brands across Asia, the Americas and Africa.  The case studies and data will allow you to:

  • Receive guidance in the allocation of post-launch brand marketing resources for pharmaceutical and biotechnology brands in specific affiliate markets.
  • The brand examples shared in this report provide models for teams moving to post-launch with varying levels of resource support.
  • The slides contained in this report contain marketing data for eight different brands.

Resource Categories The brand profiles present marketing investments for the categories and subcategories below:

Promotional Mix:

  • Detail aids and materials
    Samples
    Speaker programs
    Journal ads
    Medical publications
    Medical education
    Patient education
    Direct-to-consumer

Decision Support:

  • Market Research
  • Competitive intelligence

Market Access:

  • Pricing strategy and analysis
  • Pharmacoeconomics
  • Reimbursement

You may also be interested in CEIConnect: The Lifesciences Industry’s On-Demand Research Resource as well as our individual marketing research reports.

Excerpt from Post-Launch Brand Marketing in Select Affiliate Markets

Table of Contents

Executive Summary

Slide 4            Introduction

Slide 5            Contributing Companies

Slide 6            Definitions: Time Segments

Slide 7            Definitions: Resource Categories

Slide 8            Definitions: Promotional Mix

Slide 10          Definitions: Decision Support

Slide 11           Definitions: Market Access

Section 1: Asia

Slide 12          Brand 1: Sri Lanka, Infectious Diseases Product

Slide 22          Brand 2: Philippines, Infectious Diseases Product

Slide 32          Brand 3: Japan/Pan-Asia, Women’s Health Product

Section 1: Asia (Continued)

Slide 39           Brand 4: Australia, Respiratory Product

Slide 48           Brand 5: Japan/Pan-Asia, Cardiovascular Product

Section 2: Americas

Slide 58           Brand 6: Mexico, Cardiovascular Product

Slide 68           Brand 7: Canada, Central Nervous System Product

Section 3: Africa

Slide 78           Brand 8: South Africa, Cardiovascular Product