SKU: PH97.
Category: .

Post-Launch Brand Marketing in Select Affiliate Markets


Explore post-launch marketing budgets for 8 brands throughout their first, second and third years of market availability in the following markets: two brands in Asia/Japan, and one brand each in Australia, Canada, Mexico, Philippines, South Africa, and Sri Lanka.

Each easy-to-navigate brand profile walks you through annual spending in three critical areas of product management including promotional mix, decision support, and market access.

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Top Reasons to Read this Post-Launch Brand Marketing Report 

  • Receive guidance in the allocation of post-launch brand marketing resources for pharmaceutical and biotechnology brands in specific affiliate markets.
  • The brand examples shared in this report provide models for teams moving to post-launch with varying levels of resource support.
  • The slides contained in this report contain marketing data for eight different brands in Asia, the Americas and Africa.

Key Questions this Study Answers about Post-Launch Marketing in Select Affiliate Markets

Price $995
Publication Date January 2007
Pages 87
Metrics 400 +
Charts / Graphics 73