Post-Launch Brand Marketing in Select Affiliate Markets

Post-Launch Brand Marketing in Select Affiliate Markets


Explore post-launch marketing budgets for 8 brands throughout their first, second and third years of market availability in the following markets: two brands in Asia/Japan, and one brand each in Australia, Canada, Mexico, Philippines, South Africa, and Sri Lanka.

Each easy-to-navigate brand profile walks you through annual spending in three critical areas of product management including promotional mix, decision support, and market access.

  • Description
  • Additional information


This report contains eight brands’ budgets for promotion, decision support and market access in their first three years on the market. Findings cover critical components of every brand’s promotional mix such as detail aids and materials, sampling, medical education, journal advertising and more.

Post-Launch Brand Marketing in Select Affiliate Markets

  • Publication Date: January 2007
  • 87 Slides
  • Metrics: 400+
  • 73 Data Tables & Charts
Report Features

The information contained in this report is gathered from brand managers and directors, marketing team members, and vice presidents of marketing at several biopharmaceutical companies. These brands’ case studies – which address a range of competitive pressures, resource support situations, clinical proficiency, and commercial prospects – provide models for teams moving to post-launch with varying levels of resource support.

Reason to Buy

If you are looking to get more funding or build a bigger team — or you just want insight into how brands handle their early market lives — this report contains the data and analysis you need. Our findings are detailed enough to deliver an immediate impact, and they include real marketing budgets.

Target Audience

The report is designed to help the following biopharmaceutical executives' decision making around Brand Marketing:
– Brand/product directors and managers
– Franchise area heads and senior directors
– Strategic planning directors
– Marketing directors and managers
– Brand advertising and promotions directors and managers
– Corporate librarians
– Finance

Chapter Example

These slides contain marketing data for eight different brands:
– Five brands marketed in Asia
– Two brands marketed in the Americas
– One brand marketed in Africa