Publication Date: Feb 2014
Top Reasons to Buy This Pharmaceutical Sales Management Report
Overcome physician access challenges: There are several options available to sales reps who need to increase the face time they get from physicians. Although many medical offices are increasingly restricting rep time, some sales forces have rolled out tactics to adjust their visit frequency accordingly, in turn increasing access. Online tools also provide some benefits to increasing physician access, provided reps do not rely too heavily on them. The report details sales rep time allocation metrics for managers to measure performance against. Finally, this report will show sales teams how eDetailing can open communication with physicians that companies may have otherwise missed.
Benchmark cost per rep and cost per detail data: Frequently, a pharmaceutical sales organization’s marching orders are to balance resources and control costs. This report not only provides detailed cost-per-rep and cost-per-detail benchmarks, but also guidance for keeping spending down. The report showcases data for primary care, specialty and hospital sales forces, emphasizing that sales groups must receive the necessary budgets that allow them to push revenue higher.
Transition to a customer-centric pharmaceutical sales management strategy: Transforming a sales organization from a product- to a customer-centric model sometimes requires a paradigm shift in strategy. Learn how drug companies that have adopted the customer-centric model coordinate more effectively with hospital stakeholders, including medical directors and executives, nurses and supply reps. Finally, the report details best practices for increasing and improving relationships with customers.
Excerpt from Pharmaceutical Sales Management
The healthcare marketplace has changed as a result of regulations and technological advancement, and so have healthcare providers’ needs and position. Pharmaceutical companies, in turn, have had to evolve their organizational structure and strategy to meet this new environment. Sales teams, in particular, have needed a new approach as their staffing numbers have decreased and physicians are closing their doors to pharma or leaving primary care.
Shrinking numbers of sales reps have also caused companies to rethink their hiring practices. Today, companies place more value on candidates’ entrepreneurial qualities than on the slick and tenacious rep of the past. These more business oriented reps can leverage full-service packages alongside products. Additionally, they use customer relationship management (CRM) tools to their full advantage. Tools such as closed-loop marketing and physician feedback have helped launch some pharma companies into a new age where the product itself is secondary to improved patient outcomes.