Top Reasons to Buy this New Product Planning Report
Build an elite NPP team — and justify team budgets: Compare department spending and staffing levels for 2011 and 2012, as well as the number of brands supported by new product planning groups. Examine salary and bonus compensation for four levels of team staffing, and explore team structures for small and large companies. Along the way, learn top-performing companies’ strategies for ensuring adequate budgets — a significant challenge for NPP teams.
Define team responsibilities and prioritize workload During their early commercialization efforts, new product planning teams support clinical and R&D groups while playing critical roles in business development. Track high-priority NPP activities across early, middle and late commercialization stages, and facilitate the transition of brand responsibilities among teams.
Grow NPP resources to match brand commercialization requirements In addition to showing department-level resources, this report details new product planning staffing, budgets and activities for single brands. Compare resource metrics for 9 individual, developing brands from pre-clinical testing to Phase 3, and track key NPP budget allocations in each time frame.
Key Questions this Report Answers about New Product Planning
- Are new product planning (NPP) teams dedicated or ad hoc? How long have NPP teams been in place?
- How do companies staff successful NPP teams?
- How many brands do typical NPP teams support at one time?
- How do NPP teams obtain their budgets? Which departments support NPP teams’ budgets?
- How do teams allocate spending to support developing brands?
- How do NPP teams transition brand responsibilities?
- How do NPP efforts change as products progress?
- How are resources distributed to individual developing brands?
|Publication Date||January 2013|
|Charts / Graphics||125 +|