Pharmaceutical Marketing

Reevaluate Digital Trends and Metrics for Social Media and Mobile Success

Pharmaceutical Marketing

$1,995.00

Pharmaceutical Marketing: Reevaluate Digital Trends and Metrics for Social Media and Mobile Success explores the specific objectives, platforms and ROI metrics that teams employ in digital marketing, as well as team structures and resources.  Additionally, the research examines exciting and potentially concerning trends in the digital marketing sphere.

 

 

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  • Additional information

Pharmaceutical Marketing: Reevaluate Digital Trends and Metrics for Social Media and Mobile Success

  • Publication Date: July 2017
  • Number of pages: 49
  • Metrics: 250+
  • Charts/Graphics: 45+
REASONS TO BUY:

Distinguish the most effective metrics and methods for evaluating pharmaceutical marketing initiatives: Calculating return on investment (ROI) of pharmaceutical marketing digital initiatives is difficult. This report discusses who is responsible for developing ROI strategy, the hard and soft metrics that teams use to measure the success of initiatives and the impact of these metrics when evaluating ROI

REPORT FEATURES:

Consult real-world examples for guidance on how to best allocate your pharmaceutical marketing budget: Aggregate data in this report include a breakdown of a brand’s marketing budget dedicated to different digital channels as well as specific types of traditional media. This study also examines profiles of individual brands and companies to see brand-level and overarching corporate pharmaceutical marketing spend. Use the data presented to see how your company’s digital initiatives compare to others in the industry.

TARGET AUDIENCE:

The primary audience for this study encompasses life science vice presidents, directors and managers who are part of commercialization teams, including:
– Marketing
– Digital marketing
– Multichannel marketing teams
– Brand management
– Customer strategy
– Media relations
– Product communications teams
– Product centers of excellence

CHAPTER EXAMPLE:

Digital marketing strategy has two main aspects: developing the strategy and then executing the associated tactics. The most commonly involved group when designing digital strategies is marketing (100%) followed by outside agencies or vendors (86%) (Figure 8). In these strategy meetings, teams consider several factors, including the target patient population, therapeutic area and geographic region. According to the interviewed consultant, region can affect strategies because each country has its own pharma marketing rules and regulations. For instance, the interviewed executive explains that the US and Europe have more stringent regulations about digital marketing than emerging markets.