Pharmaceutical Marketing: Reevaluate Digital Trends and Metrics for Social Media and Mobile Success
- Publication Date: July 2017
- Number of pages: 49
- Metrics: 250+
- Charts/Graphics: 45+
Top Reasons to Buy Pharmaceutical Marketing
Distinguish the most effective metrics and methods for evaluating pharmaceutical marketing initiatives: Calculating return on investment (ROI) of pharmaceutical marketing digital initiatives is difficult. This report discusses who is responsible for developing ROI strategy, the hard and soft metrics that teams use to measure the success of initiatives and the impact of these metrics when evaluating ROI.
Consult real-world examples for guidance on how to best allocate your pharmaceutical marketing budget: Aggregate data in this report include a breakdown of a brand’s marketing budget dedicated to different digital channels as well as specific types of traditional media. This study also examines profiles of individual brands and companies to see brand-level and overarching corporate pharmaceutical marketing spend. Use the data presented to see how your company’s digital initiatives compare to others in the industry.
Identify exciting — and potentially concerning — pharmaceutical digital marketing trends: Technology offers many opportunities in digital pharmaceutical marketing. But it can also be overwhelming to those who are implementing the strategy. This research presents data and direct insights from leading life science executives that discuss the challenges and opportunities that digital marketing brings to the pharma landscape.
Excerpt from Pharmaceutical Marketing
PLANNING AND EXECUTING DIGITAL STRATEGIES
Digital marketing strategy has two main aspects: developing the strategy and then executing the associated tactics. The most commonly involved group when designing digital strategies is marketing (100%) followed by outside agencies or vendors (86%) (Figure 8). In these strategy meetings, teams consider several factors, including the target patient population, therapeutic area and geographic region. According to the interviewed consultant, region can affect strategies because each country has its own pharma marketing rules and regulations. For instance, the interviewed executive explains that the US and Europe have more stringent regulations about digital marketing than emerging markets.
Examples of companies that have participated in this study: