Medical Publications Planning

Uniting Traditional and Emerging Clinical to Foster Transparency

Medical Publications Planning

$995.00

Medical publications budgets are rising, but teams must still demonstrate value to support increased output. This report is the perfect benchmarking tool for medical publications managers seeking to track performance metrics that showcase their teams’ strategic value. Use findings to institute publications group structures that foster robust interteam communication, and implement regular training to foster compliant medical publications teams. Track metrics to showcase strategic value, and employ proactive transparency practices to benefit both the company and the public. Consider open access journals as an option for publishing low-impact trials.

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REPORT HIGHLIGHTS

Medical Publications Planning: Uniting Traditional and Emerging Clinical to Foster Transparency

  • Publication Date: April 2013
  • Pages: 301
  • Chapters: 8
  • Metrics: 500+
  • Charts/Graphics: 230
Report Features

In recent years, clinical data transparency — a growing theme across the life sciences industry — has become an essential aspect of companies’ publications strategies. Although the value of traditional, peer-reviewed journals cannot be overstated, there is growing interest among surveyed teams to pursue additional publications channels. Our new medical publications study focuses on strategy, including preferred journal types and selection criteria, amid the industrywide push for transparency. The report also includes resource benchmarks, such as staff size and budget breakouts across companywide, country-level and single business unit publication teams.

Reason to Buy

Medical publications budgets are rising, but teams must still demonstrate value to support increased output. Prepare publications teams for an increasingly transparent industry setting.
Understand the risks and benefits of increased openness with the public and scientific/medical community. Mitigate the effects of the Sunshine Act as they pertain to medical publications’ authors/investigators. This report is the perfect benchmarking tool for medical publications managers to track performance metrics that showcase their teams’ strategic value.

Target Audience

Pharmaceutical, biotechnology and medical device executives in the following departments will find the best practices and benchmarks in this study most useful when making strategic decisions:
– Medical publications
– Medical information
– Medical communications
– Medical affairs
– Medical education
– Medical writing
– Clinical development

Chapter Example

Prove Medical Publications Team Value by Tracking Hard Metrics: 
Traditional performance metrics — such as manuscript/abstract volume, number of citations and acceptance rates — help paint a picture of the publications team’s activity levels.  But they don’t fully prove the team’s value to upper management.  This report includes performance metrics of both high- and low-output teams, as well as illustrates how life sciences companies communicate those metrics into value statements about the impact of medical publications.

Prepare Medical Writers for Global Compliance Challenges: Most medical affairs teams adhere to industry standards — such as the ICMJE — and incorporate company-specific regulations to build airtight standard operating procedures.  But those SOPs alone won’t always guarantee full compliance, especially when regulations around the world change frequently.  Cutting Edge Information’s study includes detailed metrics on the number of compliance training hours that medical publications employees undergo.  It also includes best practices for working with key opinion leaders on the impact of regulations, such as the Sunshine Act, on compensation for authoring medical publications.