Medical Education: Innovating CME

Medical Education: Innovating CME


Explore benchmarks and best practices in four areas of medical education: unaccredited company-driven medical education, independent medical education (IME) grants, speaker recruitment and speaker training. This report examines medical education resources, activities, trends, and event planning. It highlights new, exciting ways that teams are elevating the value of medical education.

  • Discover and implement innovative methods for measuring medical education value
    • These tactics measure impact of event, not just attendance.
  • Design medical education lifecycle strategies based on product size.
  • Understand key trends in employing internal vs external speaking staff.
    • Weigh the benefits of both to make the right decisions for your events.
  • Balance corporate-level goals and cost efficiency when selecting IME providers.
  • Description
  • Additional information

Report Details

This report is a comprehensive study on medical education.  It examines medical education team structure and staffing; activities; trends; speakers and program impact.  Medical education is broken down into two divisions: company-driven and independent medical education (IME) grants.

  • 4 chapters + an Executive Summary
  • 134 graphics

Data have been split by team region:

  • Global
  • US
  • Country-Level

Data have also been split by company size:

  • Top 10
  • Top 50
  • Small
  • Device
Report Features

Discover and implement innovative methods for measuring medical education value: Selecting methods to measure this value is not always straightforward. Teams must determine key performance indicators such as number of participants, frequency of events and geographical reach. However, these indicators vary among CME and IME grants. The report discusses how looking at outcomes-based methods is a more effective means to determine this value than using participation numbers alone.

Reasons to Buy

Understand key trends in internal vs. external speaking staff: Many companies are now looking at internal company speakers over external experts. Companies weigh the benefits of both to make the right decisions for their events. This report discusses how to determine what types of speakers to present at different types of educational events, how many speakers of each type to keep on a speaking roster, the number of engagements each speaker should have a year, and which groups should be responsible for recruiting speakers.

Target Audience

Drug company employees involved in the following areas should consider purchasing this report:
– Medical affairs
– Medical education
– Scientific affairs
– Scientific programs
– CME grants funding

Chapter Example

If survey responses are any indication, companies’ support of independent medical education programs is on the rise. The following section examines the number of grants, by product type, that surveyed global, US and ex-US teams provide third-party providers in support of independent medical education (IME) programs from 2014 to 2016. This section also explores the total IME funding that companies allocate to selected drug programs and the average funding provided per grant.

Broadly, US teams report allocating the largest number of grants per year. Numbers of grants reported by US-level teams at Top 10, Top 50 and small pharma often exceed totals reported by their global counterparts. For example, in 2015, a global team at Top 50 Company 4 approved 95 medical grants to support its niche product. During the same year, a US team at Top 50 Company 16 approved 250 CME grants to support its niche product. Country-level teams outside the US report the smallest grant numbers. The country-level team with the highest number of grants per year in 2015 — a surveyed Latin American team at Top 10 Company 26 — reports 53 CME grants for its blockbuster product.