Medical Education: Innovating CME

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Explore benchmarks and best practices in four areas of medical education: unaccredited company-driven medical education, independent medical education (IME) grants, speaker recruitment and speaker training. This report examines medical education resources, activities, trends, and event planning. It highlights new, exciting ways that teams are elevating the value of medical education.

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Report Details

This report is a comprehensive study on medical education.  It examines medical education team structure and staffing; activities; trends; speakers and program impact.  Medical education is broken down into two divisions: company-driven and independent medical education (IME) grants.

  • 4 chapters + an Executive Summary
  • 134 graphics

Data have been split by team region:

  • Global
  • US
  • Country-Level

Data have also been split by company size:

  • Top 10
  • Top 50
  • Small
  • Device

Top Reasons to Read This Medical Education Report

Discover and implement innovative methods for measuring medical education value: Selecting methods to measure this value is not always straightforward. Teams must determine key performance indicators such as number of participants, frequency of events and geographical reach. However, these indicators vary among CME and IME grants. The report discusses how looking at outcomes-based methods is a more effective means to determine this value than using participation numbers alone.

Understand key trends in internal vs. external speaking staff: Many companies are now looking at internal company speakers over external experts. Companies weigh the benefits of both to make the right decisions for their events. This report discusses how to determine what types of speakers to present at different types of educational events, how many speakers of each type to keep on a speaking roster, the number of engagements each speaker should have a year, and which groups should be responsible for recruiting speakers.

You may also be interested in our medical affairs library as well as our individual medical affairs research reports.

Excerpt from Medical Education

Given US regulations, surveyed US teams sitting under medical affairs do not conduct company-driven medical education. However, global or ex-US medical education teams are often responsible for both company-driven and independent medical education.

IME events and company-driven events may occur in different formats — e.g., small in-person events or online programs — and may take place during different stages of a product’s lifecycle. Whether the related product is niche, blockbuster or common may play a role in the number and type of events surveyed teams conduct or fund.For teams funding IME, selecting a continuing medical education (CME) provider and maintaining distance from the event’s organization can be challenging. For company driven medical education, however, a team’s challenges may revolve around selecting the best-fit speakers and inviting the right number of people to reach participation goals. Of note, many teams are moving toward utilizing more internal company speakers at events in lieu of external experts.

Examples of companies that have participated in this study:

Medical Education