Publication Date: November 2010
Top Reasons to Buy This Medical Device Competitive Intelligence Report
Medical device competitive intelligence teams succeed when they’re visible, have appropriate funding and staffing resources and focus on pure CI-related activities. This study provides critical benchmarks to help your company:
Restructure the Medical Device Competitive Intelligence Team for Success: Make sure that your CI team does not remain buried in the market research organization. Learn how to develop proper reporting lines and implement a more strategic organizational structure that will provide the competitive intelligence team greater visibility and generate greater strategic impact.
Align CI with Strategic Goals: Some medical device companies are using competitive intelligence to inform business development and C-level executives’ strategic decisions. These demands from high-level stakeholders require CI teams to align with corporate-wide goals, a practice that many device companies have yet to implement. Learn how to transform your competitive intelligence team into a sophisticated strategic decision-support function.
Improve Medical Device Competitive Intelligence Performance: Performance measurement is a tricky prospect for many decision-support activities. The same is true for medical device competitive intelligence. This study provides real world examples and case studies of how medical device companies have implemented best practices to track the performance of their competitive intelligence teams and improve their impact.
Excerpt from Medical Device Competitive Intelligence
Competitive intelligence leaders at the industry’s most forward-thinking companies have seen increases in their resources and strategic reach over the past several years. They have also maintained their competitive intelligence teams in the wake of a bad economy and the typical sine wave cycle of growth and downsizing that sees CI teams disappear in bad times only to rise again in good times.
Though many medical device companies understand the incredible strategic value and decision support services that competitive intelligence provides, there is still a good percentage of companies, ranging from top devices firms to small companies, that continue to undervalue the function.