Medical Affairs Management

Igniting Innovative Global Strategy

Medical Affairs Management

$4,895.00

Understand how successful medical affairs teams innovate their operations — including KPI tracking and healthcare stakeholder outreach — to increase their impact despite limited resources:

  • Effectively structure medical affairs teams to facilitate interfunctional and cross-team communication
  • Plan medical affairs budget and staffing with budget per FTE and budget per product metrics
  • Compare individual subfunction resource allocations and trends to determine how to allocate medical affairs resources
  • Description
  • Additional information

REPORT HIGHLIGHTS

This report provides executives with insights and benchmarks about medical affairs teams’ overall structure and resources, as well as internal and external trends that affect the function.

Medical Affairs Management: Igniting Innovative Global Strategy:

  • 9 chapters + an Executive Summary
  • 476 pages
  • 500+ metrics
  • 380+ graphics

Data have been split by team region:

  • Global
  • US
  • Country-Level

Data are split by company size:

  • Top 10
  • Top 50
  • Small
  • Device

Highlights include:

  • Detailed benchmarks exploring how companies staff and budget 15 key subfunctions
  • Total department budget
  • Percentage of budget allocated to each subfunction
  • Budget outsourcing
  • Number of FTEs dedicated to the team
  • Change in staffing
  • Activity start and peak activity levels during the product lifecycle
  • Budget per year (2014–16) for the total medical affairs budget
  • Data showing budget per supported product and per FTE
  • Data showing number range and number of outsourced medical affairs FTEs
  • Infographics showing real-world companies’ medical affairs structures
  • Commentary from top medical leaders highlighting medical affairs’ most exciting and most concerning trends
  • Profiles showing 13 medical affairs teams’ budget and staffing data
Report Features

Benchmark resources for medical teams — and for 15 vital subfunctions: As the strategic influence of medical affairs grows, ensuring proper resource support is essential. This report showcases structures, budgets & outsourcing and staffing metrics for medical teams — across company type and team scope (global, US and country-level) — as a whole. Six of this study’s nine chapters also delve into these resource benchmarks for individual subfunctions. The breadth and depth of the research make this study a one-stop source for medical affairs resource allocation and trends.

Reasons to Buy

Stay ahead of, and prepare for, the latest medical affairs trends: Today’s life sciences landscape calls for an ever-increasing need for medical and scientific information. Gain insight into how the medical function is evolving to meet new opportunities and challenges. This report pinpoints the most exciting and concerning trends facing these groups today and compiles direct feedback from leading executives on how they are innovating to better serve healthcare stakeholders, patients and the internal organization.

Target Audience

Executives, managers and team members at any level of the medical affairs organization will benefit from this research, including those involved in medical field teams, key opinion leader/HCP management, medical information, medical publications, health outcomes/managed care liaisons, and any other teams and sub-teams.

Chapter Example

As healthcare stakeholders become more focused on clinical data and scientific discussions, the strategic importance of medical affairs increases. Science is progressing too quickly for many busy physicians to keep up, and — with the ease of the Internet — many patients are becoming educated consumers. Medical affairs activities are crucial for satiating these stakeholders’ thirst for knowledge. Once viewed primarily as a marketing tool, medical affairs is now a crucial function devoted to disseminating scientific information. Internal firewalls have freed medical affairs from commercial’s influence at many companies, giving medical affairs autonomous decision-making power. Many companies are also beginning to recognize the value that medical affairs teams can bring to corporate strategy development.