Designing Medical Affairs Strategy

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Medical Affairs Product Launch Series (Module 1.2)

Designing Medical Affairs Strategy is the second module of the 10-part Medical Affairs Product Launch SeriesThis module focuses on the different factors teams consider when designing launch plans.  It presents profiles and case studies of medical affairs product launch strategies, as well as the challenges medical affairs teams face when communicating launch strategy success to upper management.

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Designing Medical Affairs Strategy is the second module of the 10-part Medical Affairs Product Launch Series. This module focuses on the different factors teams consider when designing launch plans.  It presents profiles and case studies of medical affairs product launch strategies, as well as the challenges medical affairs teams face when communicating launch strategy success to upper management.

  • Pages:94 
  • Metrics: 200+ 
  • Figures: 50+

To learn more about the other modules in the Medical Affairs Product Launch Series and the benefits of subscribing to the entire series, click here.

Top Reasons to Buy Designing Medical Affairs Strategy

 

Learn from stories of successful medical affairs launch strategies: This module highlights experiences from medical affairs leaders at top pharmaceutical, biotechnology and device companies that coordinate innovative launch strategies for different types of products.

Benchmark subfunction resource and activity levels throughout the product launch window This module shows the lifecycle stage during which surveyed teams’ subfunctions begin activities for a product.   Use this information to help companies determine when certain activities should ideally take place.

Identify trends influencing medical affairs launch strategies and hear executives’ perspectives on how these factors affect strategies: Medical affairs strategy development differs based on the product type, therapeutic area, team region, available resources and company structure.  The trends that affect each brand will differ as well.  Designing Medical Affairs Strategy 1.2 illustrates how each subfunction activity deals with these trends, including the impact on start times, resources and activity levels throughout the product launch window.

Excerpt from Designing Medical Affairs Strategy

 

Overarching Goal of Medical Affairs

The overarching goal of medical affairs is to share information with the healthcare community, and this task becomes ever more important during the product launch window.  However, the type of data, method of delivery and timing of these activities all differ based on the specific product.  To ensure that the medical affairs team best supports its product during launch, the team develops a medical affairs launch strategy.  Ideally, all of the different medical affairs subfunctions will tailor their activities to this strategy so the messages are aligned.

Teams develop a medical affairs strategy in several ways (see Module 1.1).  The strategy itself relies on the needs of four main groups:

  • HCPs
  • Patients
  • Payers
  • Products

Once teams build a plan based on these factors, the strategy will ideally drive all medical affairs team activities (Figure 1.2.1)

Examples of companies that have participated in this study:

Table of Contents

4             Designing Medical Affairs Strategy

5             About This Module

15           Developing Medical Affairs Launch strategies

22           Medical Affairs Activity Start Times

28           Medical Affairs Launch Strategy Stories

85           Executives’ Perspectives on Measuring Medical Affairs Success

CHARTS AND GRAPHICS

4             Designing Medical Affairs Strategy

5             About This Module

6             Figure 1.2.i: Cutting Edge Information’s Research Methodology

8              Figure 1.2.ii: Study Definitions: Product Type

9              Figure 1.2.iii: Study Definitions: Launch Market

10           Figure 1.2.iv: Study Definitions: Company Size

12           Figure 1.2.v: Additional Study Information

14           Figure 1.2.vi: Understanding the Graphics

15           Developing Medical Affairs Launch Strategies

16           Figure 1.2.1: Factors Involved in Developing a Medical Affairs Launch Strategy

18           Figure 1.2.2: Factors Influencing Medical Affairs Launch Strategy: Target Patient Population

20           Figure 1.2.3: Factors Influencing Medical Affairs Launch Strategy: Product Type

22           Medical Affairs Activity Start Times

23           Figure 1.2.4: Lifecycle Stage When Activities Start, by Subfunction: All Products

25           Figure 1.2.5: Lifecycle Stage When Activities Start, by Subfunction: Niche Products

26           Figure 1.2.6: Lifecycle Stage When Activities Start, by Subfunction: Common Products

27           Figure 1.2.7: Lifecycle Stage When Activities Start, by Subfunction: Blockbuster Products

28           Medical Affairs Launch Strategy Stories

29           Figure 1.2.8: Medical Affairs Launch Strategy Profiles: Subfunction Definitions

30           Figure 1.2.9: Medical Affairs Launch Strategy Profiles: Resource Graphs

31           Figure 1.2.10: Medical Affairs Launch Strategy Profiles: Activity Levels

32           Figure 1.2.11: Medical Affairs Launch Strategy Profiles: Activity Levels, cont.

36           Figure 1.2.12: Product Launch Background: Company 1

37           Figure 1.2.13: Subfunction Activity Start: Company 1

38           Figure 1.2.14: Resource Allocations: Company 1

39           Figure 1.2.15: Launch Activities: Company 1

42           Figure 1.2.16: Product Launch Background: Company 3

43           Figure 1.2.17: Subfunction Activity Start: Company 3

44           Figure 1.2.18: Resource Allocations: Company 3

45           Figure 1.2.19: Launch Activities: Company 3

49           Figure 1.2.20: Product Launch Background: Company 45

50           Figure 1.2.21: Subfunction Activity Start: Company 45

51           Figure 1.2.22: Resource Allocations: Company 45

52           Figure 1.2.23: Launch Activities: Company 45

55           Figure 1.2.24: Product Launch Background: Company 46

56           Figure 1.2.25: Subfunction Activity Start: Company 46

57           Figure 1.2.26: Resource Allocations: Company 46

58           Figure 1.2.27: Launch Activities: Company 46

61           Figure 1.2.28: Product Launch Background: Company 50

62           Figure 1.2.29: Subfunction Activity Start: Company 50

63           Figure 1.2.30: Resource Allocations: Company 50

64           Figure 1.2.31: Launch Activities: Company 50

67           Figure 1.2.32: Product Launch Background: Company 91

68           Figure 1.2.33: Subfunction Activity Start: Company 91

69           Figure 1.2.34: Resource Allocations: Company 91

70           Figure 1.2.35: Launch Activities: Company 91

73           Figure 1.2.36: Product Launch Background: Company 92

74           Figure 1.2.37: Subfunction Activity Start: Company 92

75           Figure 1.2.38: Resource Allocations: Company 92

76           Figure 1.2.39: Launch Activities: Company 92

80           Figure 1.2.40: Product Launch Background: Company 94

81           Figure 1.2.41: Subfunction Activity Start: Company 94

82           Figure 1.2.42: Resource Allocations: Company 94

83           Figure 1.2.43: Launch Activities: Company 94

85           Executives’ Perspectives on Measuring Medical Affairs Success

86           Figure 1.2.44: Product Launch Background: Company 95

87           Figure 1.2.45: Subfunction Activity Start: Company 95

88           Figure 1.2.46: Resource Allocations: Company 95

89           Figure 1.2.47: Launch Activities: Company 95