Designing Medical Affairs Strategy: Medical Affairs Product Launch Series
Designing Medical Affairs Strategy is the second module of the 10-part Medical Affairs Product Launch Series. This module focuses on the different factors teams consider when designing launch plans. It presents profiles and case studies of medical affairs product launch strategies, as well as the challenges medical affairs teams face when communicating launch strategy success to upper management.
- Pages: 94
- Metrics: 200+
- Figures: 50+
Top Reasons to Buy Designing Medical Affairs Strategy
Learn from stories of successful medical affairs launch strategies: This module highlights experiences from medical affairs leaders at top pharmaceutical, biotechnology and device companies that coordinate innovative launch strategies for different types of products.
Benchmark subfunction resource and activity levels throughout the product launch window: This module shows the lifecycle stage during which surveyed teams’ subfunctions begin activities for a product. Use this information to help companies determine when certain activities should ideally take place.
Identify trends influencing medical affairs launch strategies and hear executives’ perspectives on how these factors affect strategies: Medical affairs strategy development differs based on the product type, therapeutic area, team region, available resources and company structure. The trends that affect each brand will differ as well. Designing Medical Affairs Strategy 1.2 illustrates how each subfunction activity deals with these trends, including the impact on start times, resources and activity levels throughout the product launch window.
Excerpt from Designing Medical Affairs Strategy
Overarching Goal of Medical Affairs
The overarching goal of medical affairs is to share information with the healthcare community, and this task becomes ever more important during the product launch window. However, the type of data, method of delivery and timing of these activities all differ based on the specific product. To ensure that the medical affairs team best supports its product during launch, the team develops a medical affairs launch strategy. Ideally, all of the different medical affairs subfunctions will tailor their activities to this strategy so the messages are aligned.
Teams develop a medical affairs strategy in several ways (see Module 1.1). The strategy itself relies on the needs of four main groups:
Once teams build a plan based on these factors, the strategy will ideally drive all medical affairs team activities (Figure 1.2.1)
Examples of companies that have participated in this study: