Medical Affairs Product Launch Series


This 10-part series subscription focuses on medical affairs structure, staffing and activities in support of a new product launch. These data investigate how medical affairs resources and key performance indicators (KPIs) shift between two years prior to launch, one year before launch, launch year and during the product’s first year on market.

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Module Series

View Individual Module Information


The 10 modules that make up the Medical Affairs Product Launch Series each have a unique focus.  View each module page to learn more about the individual research pieces that make up this groundbreaking series.

Module 1: Medical Affairs Organization’s Role in Brand Launch

This module presents case studies that detail medical affairs team structures to support new product launch strategy, as well as processes and challenges that different companies encounter during launch planning.

Module 2: Designing Medical Affairs Strategy

This module presents profiles and case studies of medical affairs product launch strategies, as well as the challenges medical affairs teams face when communicating launch strategy success to upper management.

Module 3: Thought Leader Management

Thought Leader Management showcases innovative insights, best practices and benchmarks surrounding thought leader development activity start times, budgets, staffing, key performance indicators and resources that occur as part of medical affairs’ contributions to product launch strategy.

Module 4: MSL Team Management

The information in this module focus on innovative insights, best practices and benchmarks surrounding MSL teams budgets, staffing, activity start times and key performance indicators that occur as part of medical affairs’ contributions to product launch strategy.

Module 5: Planning Medical Abstracts and Manuscripts

This module provides data about medical publications teams’ resources and activity levels throughout the launch window.  It describes how strategies for medical abstracts and manuscripts unfold as products progress through the lifecycle.

Module 6: Optimizing Medical Information Call Centers

The data in this module reveal how teams adjust budget and staffing levels to meet call center workload and under what conditions medical information staff are most commonly outsourced.

Module 7: Coordinating Company-Driven Medical Education

This module contains best practices and benchmarks associated with company-driven medical education activities that occur as part of medical affairs’ contribution to product launch.

Module 8: Funding Independent Medical Education Grants

This information in this module includes profiles that provide a comprehensive depiction of all key indicators and resources levels for supporting independent medical education during the product lifecycle.

Module 9: Facilitating Investigator-Sponsored Trials

This module is an analysis of key investigator-initiated trial (IIT) benchmarks, including budgetary and staffing data along with proposal submission and approval rates.

Module 10: Launch Window Spend as a Percentage of Revenue

This module presents medical affairs spending as a percentage of product revenue. Findings compare expenditures during the launch window to projected peak annual returns, and this information is provided by lifecycle stage.

Subscribe to the Medical Affairs Product Launch Series


  • With a subscription to the series, for the next 10 months you will receive a new module. Each module contains data analysis and innovative insights on the various elements needed to implement a successful medical affairs product launch strategy.
  • Read through best practices and analyze benchmarks associated with medical affairs launch strategy. In developing the Medical Affairs Launch Series, we collected surveys from medical affairs leaders at a number of top pharmaceutical, biotechnology and medical device companies. Medical affairs teams can use the data from this series to support decision making for their successful product launch strategies.
  • Use the case studies shared throughout the series to customize a medical affairs launch strategy that is best suited to your company and its products: Although there is no one-size-fits-all strategy for all teams launching new products, the case studies presented throughout the Medical Affairs Product Launch Series are categorized based on product type, launch market and company size to coordinate resources and strategies.