Medical Affairs Patient-Centricity and Proving Value

A Comprehensive Analysis of Cutting Edge Information’s Medical Affairs Research

Medical Affairs Patient-Centricity and Proving Value

$1,995.00

Medical Affairs Patient-Centricity and Proving Value: A Comprehensive Analysis of Cutting Edge Information’s Medical Affairs Research

To help bring medical affairs teams to the next level, this research explores how different medical affairs subfunctions and groups currently measure value and how they can evolve or shift to become even more valuable and patient-centric. This study combines targeted and broad data collection to help readers examine both overarching and subfunctions-specific medical affairs trends.

  • Investigate ways to elevate different medical affairs subfunctions — and medical affairs as a whole — to the next level.
  • Uncover best practices and innovative KPIs to drive home value.
  • Discover methods and practices to increase patient-centricity for each subfunction.
  • Description
  • Additional information

Medical Affairs Patient-Centricity and Proving Value: A Comprehensive Analysis of Cutting Edge Information’s Medical Affairs Research

  • Publication Date: November 2017
  • Number of pages: 81
  • Metrics: 500+
  • Charts/Graphics: 70+
REPORT FEATURES:

Drive home value using best practices and innovative KPIs. Intangible metrics are very difficult to measure, but teams that can report how their efforts impact stakeholders will drive home value to the larger organization. The report examines best practices and a range of metrics and strategies that teams can use to better measure their value.

REASONS TO BUY:

Elevate medical affairs to the next level: discover new ways to boost medical affairs patient-centricity and better demonstrate team value. Medical affairs groups expand their reach beyond thought leaders to payers, patients and other internal functions, such as clinical development. A well-rounded medical affairs team offers value, assistance and insights to these different groups. This report highlights timelines, processes and direct feedback from executives that delve into medical affairs teams’ shifting role as an integral part of an organization.

TARGET AUDIENCE:

Increase patient-centricity for each subfunction. Medical affairs patient-centricity is an important aspect of the evolving role of medical affairs teams. This report showcases popular — and proven — ways for different subfunctions to increase medical affairs patient-centricity during prelaunch, launch and post-launch stages. These insights identify industry trends and innovations for medical affairs patient-centricity and proving value that teams can implement within their teams.

CHAPTER EXAMPLE:

Prelaunch: Prelaunch patient-centric activities focus largely on gathering patient insights and incorporating patient perspectives into publications.  These activities lay the groundwork for future medical communications activities.