Designing Medical Affairs Launch Strategy

Designing Medical Affairs Launch Strategy

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Medical Affairs Product Launch Series (Module 2.2)

Designing Medical Affairs Launch Strategy 2.2 is the second module of the 10-part Medical Affairs Product Launch Series updated in 2018 to include an additional 20 company teams’ data. This new module focuses on the different factors teams consider when developing medical affairs launch plans. It presents profiles and case studies focusing on medical affairs launch strategy. It also highlights executives recommendations for communicating medical affairs’ value and launch strategy success to upper management.

  • Description
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Report Details

Designing Medical Affairs Launch Strategy 2.2 is the second module of the 10-part Medical Affairs Product Launch Series updated in 2018 to include an additional 20 company teams’ data. This new module focuses on the different factors teams consider when developing medical affairs launch plans. It presents profiles and case studies focusing on medical affairs launch strategy. It also highlights’ executives recommendations for communicating medical affairs’ value and launch strategy success to upper management.

  • Publication Date: March 2018
  • Pages: 139
  • Metrics: 400+
  • Charts/Graphics: 70+

To learn more about the other modules in the Medical Affairs Product Launch Series and the benefits of subscribing to the entire series, click here.

REPORT FEATURES:

Benchmark subfunction resource and activity levels throughout the product launch window: This module shows the lifecycle stage during which surveyed teams’ subfunctions begin activities for a product. Use this information to help companies determine when certain activities should ideally take place.

REASONS TO BUY:

Identify trends influencing medical affairs launch strategies and hear executives’ perspectives on how these factors affect strategies: Medical affairs strategy development differs based on the product type, therapeutic area, team region, available resources and company structure. The trends that affect each brand will differ as well. Designing Medical Affairs Strategy 1.2 illustrates how each subfunction activity deals with these trends, including the impact on start times, resources and activity levels throughout the product launch window.

TARGET AUDIENCE:

Learn from stories of successful medical affairs launch strategies: This module highlights experiences from medical affairs leaders at top pharmaceutical, biotechnology and device companies that coordinate innovative launch strategies for different types of products.

CHAPTER EXAMPLE:

The surveyed medical director from Company 95 reports that the team did not expend any resources for this product two years before launch (Figure 2.66).
• Over 80% of the team’s reported spending and over 40% of the team’s staffing go to MSLs one year before launch through the product’s first year on market. These data show that the team’s spending prioritizes MSLs while the MSL group only accounts for about half of staffing.
• Company-driven medical education spending slightly increases in this span of time while thought leader development spending hovers around 6–7% of the team’s reported budget.
• Company-driven medical education takes up over a quarter of staffing one year before launch through the product’s first year on market, while thought leader development receives around 20%.