Launch Window Spend as a Percentage of Revenue

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This final installment of the 10-part Medical Affairs Product Launch Series presents medical affairs spending as a percentage of product revenue. This installment is exclusive to those who subscribe to the full series. When purchasing this product you will get access to all 10 modules in this series.

Findings compare launch window spend to projected peak annual returns. This information is presented and analyzed by lifecycle stage. Graphs show average expenditures as well as minimum and maximum spend as a percentage of revenue. Data are presented in aggregate to maintain surveyed teams’ anonymity.

In developing this module, Cutting Edge Information’s analysts collected surveys from and consulted with a series of medical affairs leaders at several top pharmaceutical, biotechnology and medical device companies.

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Launch Window Spend as a Percentage of Revenue

Launch Window Spend as a Percentage of Revenue is the tenth and final module of the 10-part Medical Affairs Product Launch Series. Based on primary research collected directly from executives leading top medical affairs teams, this module shows medical affairs spending for individual products as a percentage of projected peak annual product revenue. This information is presented by lifecycle stage.

  • Publication Date: October 2017
  • Pages: 29
  • Figures: 15

To learn more about the other modules in the Medical Affairs Product Launch Series and the benefits of subscribing to the entire series, click here.

Top Reasons to Read Launch Window Spend as a Percentage of Revenue


Determine medical affairs spend by comparing the percentage of revenue your team spends on specific subfunctions, across lifecycle stages, compared to other teams:
Medical affairs budgets substantially change throughout a product’s lifecycle. These budgets include spend on thought leader development, MSLs, medical publications, medical information, company-driven medical information, IME grants and IITs. The research and reported spend in this module will help teams see how their budgets compare to other companies’ budgets and right-size them accordingly

Excerpt from Medical Affairs Launch Window Spend

 

Medical affairs budgets comprise anywhere from 0.02% to 3.83% of the product’s projected peak annual revenue.  These figures depend heavily on company strategy, the product’s lifecycle stage and brand profile characteristics such as competitive landscape. Unsurprisingly, medical affairs budgets substantially increase as a percentage of revenue from two years before launch to the product’s first year on market among surveyed teams. These budgets include reported spend for thought leader development, MSLs, medical publications, medical information, company-driven medical education, IME grants and IITs.

Examples of Companies that Have Participated in This Study:

Participating Companies