Elevate Key Opinion Leader Relationships

Analyzing Direct Thought Leader Feedback to Enrich MSL Interactions

Elevate Key Opinion Leader Relationships


Elevate Key Opinion Leader Relationships: Analyzing Direct Thought Leader Feedback to Enrich MSL Interactions

Interaction with thought leaders is a crucial activity for the life sciences industry. Medical science liaisons (MSLs) are one of the major communication channels between life science companies and thought leaders. This study explores desired qualities for MSLs and changes that thought leaders would like to see to help increase the value of these interactions.

Additionally, the report features thought leaders’ unblinded company rankings so you can compare how external experts view MSL teams from Top 20 and Top 50 pharmaceutical companies.

  • Compare how KOLs view MSL teams from Top 20 and Top 50 companies with unblinded company rankings.
  • Learn best practices to improve individual MSL interactions with thought leaders.
  • Improve how doctors see you and your company.
  • Determine what KOLs want to gain from MSL interactions.
  • Identify key qualities and characteristics of the ideal MSL.
    • For establishing relationships (what gets you through the door)
    • For improving existing relationships (how to keep delivering value)
  • Discover ways to increase companywide MSL team support.
  • Determine the right frequency for MSL-KOL interactions.
  • Description
  • Additional information

Key Opinion Leader Relationships Report Details

  • 3 chapters + an Executive Summary
  • 60+ graphics

The study presents data split by geographic region:

  • US
  • Europe/Canada
  • APAC
  • Latin America
  • MENA

The study also presents data split by therapeutic area:

  • Cardiology
  • Oncology
  • Genetics
  • Ophthalmology

dentify medical science liaisons’ ideal qualities and characteristics. The primary characteristics thought leaders find most valuable in MSLs include establishing credibility by providing the newest clinical data and published articles, education on competitors’ products and the competitive landscape. The report examines ideal MSL characteristics that lead to stronger key opinion leader relationships. Being aware of KOL perceptions can spur changes and improvements in MSL training and development.


Determine what KOLs need from MSL interactions and how to maximize communication channels. The MSL’s goal is to serve as the go-to resource for HCPs while establishing a strong relationship and gathering information for the company. When interacting with thought leaders, MSLs must ensure that they provide them with the most valuable information possible — information that the thought leader is interested in and finds useful. The report discusses what MSLs consistently need to provide KOLs. It also showcases benchmarks on thought leaders’ preferred meeting specifics, such meeting length, frequency of communication and engagement platform.


– Medical affairs vice presidents
– Medical affairs directors
– Medical science liaison (MSL) program heads
– MSL team leaders
– MSL managers
– MSL regional managers


The goal of MSLs is to offer the most value possible to thought leaders. Knowing what thought leaders find most important in these interactions can help MSLs add value and achieve company objectives. This report draws directly from KOL survey data as well as interviews with MSL executives to explore how to get the most out of key opinion leader relationships with MSLs.