Improve Pharmaceutical Market Research Impact

Creating Knowledge for Better Brand Decisions

Improve Pharmaceutical Market Research Impact

$995.00

Explore this report’s in-depth benchmarks for pharmaceutical market research operations, including budgets, staffing and structural details, to improve team management and raise market research’s internal strategic profile. Learn which departments fund market research teams, and benchmark phase-by-phase market research budgets — along with compensation, training and outsourcing data. Because pharmaceutical market research must often maximize limited resources, this study shows how teams can allocate those resources strategically with phase-by-phase benchmarks for 15 specific market research techniques.  Track the time necessary to complete seven pharmaceutical major market research studies, and weigh the pros and cons of online activities and tools. Finally, uncover new strategies to measure ROI and focus stakeholders on the full value of pharmaceutical market research.

  • Description
  • Additional information

REPORT HIGHLIGHTS

Improve Pharmaceutical Market Research Impact: Creating Knowledge for Better Brand Decisions

  • Publication Date: June 2012
  • Pages: 146
  • Chapters: 3
  • Metrics: 500+
  • Charts/Graphics: 100+

Data split by company type:

  • Large
  • Large Affiliate
  • Small

Data broken split by phase:

  • Pre-Clinical
  • Phase 2
  • Phase 3 (a and b)
  • Registration and Launch
  • Post-Launch
  • Mature Products
Report Features

Use this report’s in-depth benchmarks for market research operations, including budgets, staffing and structural details, to improve team management and raise market research’s internal strategic profile. Adequate staffing and budgetary support are crucial to building teams that perform requested studies alongside their own proactive projects. Learn which departments fund market research teams, and benchmark phase-by-phase market research budgets. Reinforce the team using compensation, training and outsourcing data.

Reason to Buy

Learn which departments fund market research teams, and benchmark phase-by-phase market research budgets. Reinforce the team using compensation, training and outsourcing data. Learn how top-performing companies elevate the profile of their market research teams and integrate them with high-level strategic groups, and explore how leaders measure ROI. Market research teams must often maximize limited resources. Allocate those resources strategically using phase-by-phase benchmarks for 15 specific market research techniques, and track the time necessary to complete 7 major market research studies. Finally, weigh the pros and cons of online activities and tools.

Target Audience

Executives, directors, and managers involved in the following areas should consider purchasing this report:
– Pharmaceutical market research
– Biotech market intelligence
– Competitive intelligence
– Brand management
– Product managers
– Marketing

Chapter Example

Like many other teams within pharmaceutical companies, market research has felt the effects of the shaky economy. Many market research teams suffered budget cuts during the worldwide economic downturn in the late 2000s. As the economy stabilizes, however, so do market research teams. In fact, many teams are growing to meet the needs of the business units and the companies they support.

As market research evolves to better support a company’s products and business units, teams are increasingly affiliated with specific functions internally. In many cases, market research teams sit within regional teams and help define the unmet needs within their respective geographies. At other companies, specialized market research teams work within marketing, new product planning or lifecycle planning groups to provide strategic direction for compounds. Even at companies with centralized market research teams, individuals are often assigned to specific products or regions. These employees can request the central team’s assistance when needs outside of their capabilities arise.