Improve Pharmaceutical Market Research Impact

$1,995.00

Explore this report’s in-depth benchmarks for pharmaceutical market research operations, including budgets, staffing and structural details, to improve team management and raise market research’s internal strategic profile. Learn which departments fund market research teams, and benchmark phase-by-phase market research budgets — along with compensation, training and outsourcing data. Because pharmaceutical market research must often maximize limited resources, this study shows how teams can allocate those resources strategically with phase-by-phase benchmarks for 15 specific market research techniques.  Track the time necessary to complete seven pharmaceutical major market research studies, and weigh the pros and cons of online activities and tools. Finally, uncover new strategies to measure ROI and focus stakeholders on the full value of pharmaceutical market research.

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Report Details

Publication Date: June 2012
Pages: 146
Chapters: 3
Metrics: 500+
Charts/Graphics: 100+

Top Reasons to Buy this Pharmaceutical Market Research Report

Win valuable resources for market research: Adequate staffing and budgetary support are crucial to building market research teams that perform requested studies alongside their own proactive projects. Learn which departments fund market research teams, and benchmark phase-by-phase market research budgets. Reinforce the team using compensation, training and outsourcing data.

Empower pharmaceutical market research departments to make actionable recommendations: Getting senior management to recognize market research’s full value is a significant challenge for many teams. Learn how top-performing companies elevate the profile of their market research teams and integrate them with high-level strategic groups, and explore how leaders measure ROI.

Drive high-performing market research operations: Market research teams must often maximize limited resources. Allocate those resources strategically using phase-by-phase benchmarks for 15 specific market research techniques, and track the time necessary to complete 7 major market research studies. Finally, weigh the pros and cons of online activities and tools.

You may also be interested in CEIConnect: The Lifesciences Industry’s On-Demand Research Resource as well as our individual market intelligence research reports.

Excerpt from Pharmaceutical Market Research Groups

Like many other teams within pharmaceutical companies, market research has felt the effects of the shaky economy. Many market research teams suffered budget cuts during the worldwide economic downturn in the late 2000s. As the economy stabilizes, however, so do market research teams. In fact, many teams are growing to meet the needs of the business units and the companies they support.

As market research evolves to better support a company’s products and business units, teams are increasingly affiliated with specific functions internally. In many cases, market research teams sit within regional teams and help define the unmet needs within their respective geographies. At other companies, specialized market research teams work within marketing, new product planning or lifecycle planning groups to provide strategic direction for compounds. Even at companies with centralized market research teams, individuals are often assigned to specific products or regions. These employees can request the central team’s assistance when needs outside of their capabilities arise.

Table of Contents

9              Executive Summary

12           Study Methodology

13           Pharmaceutical Market Research: Five Recommendations for Success

21           Market Research Team Structure and Staffing

22           Market Research Team Structure

50           Staffing of Market Research Teams

69           Market Research Team Budgets and Activities

70           Market Research Budgets

84           Market Research Activities

95           Market Research Studies

113         Market Research Team Challenges and Trends

118         Overcoming Hurdles to Cross-Functional Communication

126         Overcoming the Challenges Facing Today’s Market Research Teams

132         Major Trends Impacting Market Research Teams Today

139         Proving the Value of Qualitative Over Quantitative Analysis

Charts and Graphics

Executive Summary

Pharmaceutical Market Research: Five Recommendations for Success

14           Figure E.1: The Evolution to a High-Performing Market Research Function

Market Research Team Structure and Staffing

Market Research Team Structure

23           Figure 1.1: Percentage of Companies with Market Research as a Stand-Alone Function: All Company Types

23           Figure 1.2: Percentage of Companies with Marketed Products: All Company Types

24           Figure 1.3: Scope of Responsibility for Market Research Teams: All Company Types

26           Figure 1.4: Therapeutic Areas Supported by Market Research Teams: Small Companies

26           Figure 1.5: Therapeutic Areas Supported by Market Research Teams: Large Company Affiliate Offices

27           Figure 1.6: Therapeutic Areas Supported by Market Research Teams: Large Companies

29           Figure 1.7: Therapeutic Areas Supported by Market Research Teams: All Company Types

31           Figure 1.8: Market Research Team Structure: Small Companies

31           Figure 1.9: Market Research Team Structure: Large Company Affiliate Offices

33           Figure 1.10: Market Research Team Structure: Large Companies

33           Figure 1.11: Market Research Team Structure: All Company Types

35           Figure 1.12: Age of Market Research Teams: Small Companies

35           Figure 1.13: Age of Market Research Teams: Large Companies and Large Company Affiliate Offices

36           Figure 1.14: Age of Market Research Teams: All Company Types

38           Figure 1.15: Groups Responsible for Collecting Market Research: Small Companies

39           Figure 1.16: Groups Responsible for Analyzing Market Research: Small Companies

39           Figure 1.17: Groups Responsible for Collecting Market Research: Large Company Affiliate Offices

40           Figure 1.18: Groups Responsible for Analyzing Market Research: Large Company Affiliate Offices

40           Figure 1.19: Groups Responsible for Collecting Market Research: Large Companies

41           Figure 1.20: Groups Responsible for Analyzing Market Research: Large Companies

41           Figure 1.21: Groups Responsible for Collecting Market Research: All Company Types

42           Figure 1.22: Groups Responsible for Analyzing Market Research: All Company Types

44           Figure 1.23: Market Research Funding Methods: Small Companies

44           Figure 1.24: Market Research Funding Methods: Large Company Affiliate Offices

45           Figure 1.25: Market Research Funding Methods: Large Companies

45           Figure 1.26: Market Research Funding Methods: All Company Types

46           Figure 1.27: Departments Contributing to Market Research Funding: Small Companies and Large Company Affiliate Offices

47           Figure 1.28: Departments Contributing to Market Research Funding: Large Companies

47           Figure 1.29: Departments Contributing to Market Research Funding: All Company Types

48           Figure 1.30: Percentage of Market Research Budget Contributed by Departments: Small Companies and Large Company Affiliate Offices

49           Figure 1.31: Percentage of Market Research Budget Contributed by Departments: Large Companies

49           Figure 1.32: Percentage of Market Research Budget Contributed by Department: All Company Types

Staffing of Market Research Teams

51           Figure 1.33: Market Research Team Staffing: Small Companies

52           Figure 1.34: Market Research Team Staffing: Large Company Affiliate Offices

52           Figure 1.35: Market Research Team Staffing: Large Companies

53           Figure 1.36: Market Research Team Staffing: All Company Types

54           Figure 1.37: Market Research Team Staffing, Per Product

55           Figure 1.38: Usage of Contract Employees by Market Research Teams

56           Figure 1.39: Percentage of Contract Employees at Companies that Utilize Them

57           Figure 1.40: Annual Compensation for Market Research Analysts

58           Figure 1.41: Annual Compensation for Market Research Managers

58           Figure 1.42: Annual Compensation for Market Research Executives

60           Figure 1.43: Hours of Initial Training to New Market Research Analysts

61           Figure 1.44: Additional Hours of Training New Analysts Will Receive Over the Course of First Year

61           Figure 1.45: Hours of Annual Training Provided to Experienced Analysts

62           Figure 1.46: Usage of Preferred Vendor Relationships by Market Research Teams

63           Figure 1.47: Team Managing Relationships with Market Research Vendors

64           Figure 1.48: Percentage of US Market Research Budget Outsourced: Small Companies and Large Company Affiliate Offices

64           Figure 1.49: Percentage of US Market Research Budget Outsourced: Large Companies

65           Figure 1.50: Percentage of US Market Research Budget Outsourced: All Company Types

65           Figure 1.51: Percentage of Ex-US Market Research Budget Outsourced: Small Companies and Large Company Affiliate Offices

66           Figure 1.52: Percentage of Ex-US Market Research Budget Outsourced: Large Companies

66           Figure 1.53: Percentage of Ex-US Market Research Budget Outsourced: All Company Types

67           Figure 1.54: Outsourced Market Research Activities

Market Research Team Budgets and Activities

Market Research Budgets

71           Figure 2.1: Market Research Budgets: Small Companies

72           Figure 2.2: Market Research Budgets: Large Company Affiliate Offices

73           Figure 2.3: Market Research Budgets: Large Companies

74           Figure 2.4: Market Research Budgets: All Company Types

76           Figure 2.5: Phase 2 Market Research Budget

77           Figure 2.6: Phase 3 Market Research Budget

79           Figure 2.7: Registration and Product Launch Market Research Budget

80           Figure 2.8: Annual Post-Launch Market Research Budget

81           Figure 2.9: Annual Mature Product Budget: Small Companies

82           Figure 2.10: Annual Mature Product Budget: Large Company Affiliate Offices

82           Figure 2.11: Annual Mature Product Budget: Large Companies

83           Figure 2.12: Annual Mature Product Budget: All Companies

Market Research Activities

85           Figure 2.13: Phase at Which Market Research Teams Begin Supporting Products

86           Figure 2.14: Tools and Techniques Used to Gather Market Research by the Pre-Clinical Phase

87           Figure 2.15: Tools and Techniques Used to Gather Market Research by Phase 1

88           Figure 2.16: Tools and Techniques Used to Gather Market Research by Phase 2

90           Figure 2.17: Tools and Techniques Used to Gather Market Research by Phase 3a

91           Figure 2.18: Tools and Techniques Used to Gather Market Research by Phase 3b

93           Figure 2.19: Tools and Techniques Used to Gather Market Research by Registration and Product Launch

94           Figure 2.20: Tools and Techniques Used to Gather Market Research During a Product’s Lifecycle

Market Research Studies

96           Figure 2.21: Studies Performed by Market Research Teams: Small Companies

96           Figure 2.22: Studies Performed by Market Research Teams: Large Company Affiliate Offices

97           Figure 2.23: Studies Performed by Market Research Teams: Large Companies

97           Figure 2.24: Studies Performed by Market Research Teams: All Company Types

98           Figure 2.25: Market Research Budget Allocation During Phase 2

99           Figure 2.26: Market Research Budget Allocation During Phase 3

100         Figure 2.27: Market Research Budget Allocation During Registration and Product Launch

101         Figure 2.28: Market Research Budget Allocation After Product Launch

102         Figure 2.29: Time Required to Perform a Market Sizing Study

103         Figure 2.30: Time Required to Perform a Needs Assessment Study

103         Figure 2.31: Time Required to Perform a Competitor Analysis Study

104         Figure 2.32: Time Required to Perform a Brand Awareness Study

104         Figure 2.33: Time Required to Perform a Pricing Study

105         Figure 2.34: Time Required to Perform a Market Potential Study

105         Figure 2.35: Time Required to Perform Concept Testing

107         Figure 2.36: Usage of Online Communities to Gather Information

107         Figure 2.37: Effectiveness of Online Communities to Gather Market Research Information

108         Figure 2.38: Types of Online Tools Used by Market Research Teams to Gather Information

110         Figure 2.39: Methods Used by Market Research Teams to Measure Return on Investment

Market Research Team Challenges and Trends

114         Figure 3.1: Self-Rating of Market Research Effectiveness: All Company Types

115         Figure 3.2: Self-Rating of Market Research Effectiveness: Small Companies

116         Figure 3.3: Self-Rating of Market Research Effectiveness: Large Companies

117         Figure 3.4: Self-Rating of Market Research Effectiveness: Large Company Affiliate Offices

118         Figure 3.5: Most Significant Market Research Challenges: All Company Types

Overcoming Hurdles to Cross-Functional Communication

119        Figure 3.6: Most Significant Market Research Challenges: Large Companies

126         Figure 3.7: Market Research Challenges: Small Companies

Overcoming the Challenges Facing Today’s Market Research Teams

127         Figure 3.8: Most Significant Market Research Challenges: Large Company Affiliate Offices

130         Figure 3.9: Prevalence of Systems to Share Past Market Research Findings: All Company Types

Major Trends Impacting Market Research Teams Today

137         Figure 3.10: Budget Allocation for Primary and Secondary Research: All Company Types

Proving the Value of Qualitative Over Quantitative Analysis

144         Figure 3.11: Budget Allocation for Qualitative and Quantitative Studies: All Company Types