Improve Pharmaceutical Market Research Impact

$1,995.00

Explore this report’s in-depth benchmarks for pharmaceutical market research operations, including budgets, staffing and structural details, to improve team management and raise market research’s internal strategic profile. Learn which departments fund market research teams, and benchmark phase-by-phase market research budgets — along with compensation, training and outsourcing data. Because pharmaceutical market research must often maximize limited resources, this study shows how teams can allocate those resources strategically with phase-by-phase benchmarks for 15 specific market research techniques.  Track the time necessary to complete seven pharmaceutical major market research studies, and weigh the pros and cons of online activities and tools. Finally, uncover new strategies to measure ROI and focus stakeholders on the full value of pharmaceutical market research.

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Price $1,995
Publication Date June 2012
Pages 146
Chapters 3
Metrics 500 +
Charts / Graphics 100 +

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Top Reasons to Buy this Pharmaceutical Market Research Report

Win valuable resources for market research: Adequate staffing and budgetary support are crucial to building market research teams that perform requested studies alongside their own proactive projects. Learn which departments fund market research teams, and benchmark phase-by-phase market research budgets. Reinforce the team using compensation, training and outsourcing data.

Empower pharmaceutical market research departments to make actionable recommendations: Getting senior management to recognize market research’s full value is a significant challenge for many teams. Learn how top-performing companies elevate the profile of their market research teams and integrate them with high-level strategic groups, and explore how leaders measure ROI.

Drive high-performing market research operations: Market research teams must often maximize limited resources. Allocate those resources strategically using phase-by-phase benchmarks for 15 specific market research techniques, and track the time necessary to complete 7 major market research studies. Finally, weigh the pros and cons of online activities and tools.

You may also be interested in CEIConnect: The Lifesciences Industry’s On-Demand Research Resource as well as our individual market intelligence research reports.

  • Where are pharmaceutical market research teams positioned in the company?
  • How are teams staffed?
  • Who funds market research, and what are the budget levels like?
  • Are current budgets adequate to support pharmaceutical market research teams?
  • How do  market research teams show ROI?
  • What tasks are pharmaceutical market research teams responsible for
  • How do pharmaceutical market research teams support other internal functions?
  • What challenges do pharmaceutical market research teams face?
  • How do top-performing market research teams respond to current obstacles?
  • What trends are rising for market research?