Publication Date: June 2012
Top Reasons to Buy this Pharmaceutical Market Research Report
Win valuable resources for market research: Adequate staffing and budgetary support are crucial to building market research teams that perform requested studies alongside their own proactive projects. Learn which departments fund market research teams, and benchmark phase-by-phase market research budgets. Reinforce the team using compensation, training and outsourcing data.
Empower pharmaceutical market research departments to make actionable recommendations: Getting senior management to recognize market research’s full value is a significant challenge for many teams. Learn how top-performing companies elevate the profile of their market research teams and integrate them with high-level strategic groups, and explore how leaders measure ROI.
Drive high-performing market research operations: Market research teams must often maximize limited resources. Allocate those resources strategically using phase-by-phase benchmarks for 15 specific market research techniques, and track the time necessary to complete 7 major market research studies. Finally, weigh the pros and cons of online activities and tools.
Excerpt from Pharmaceutical Market Research Groups
Like many other teams within pharmaceutical companies, market research has felt the effects of the shaky economy. Many market research teams suffered budget cuts during the worldwide economic downturn in the late 2000s. As the economy stabilizes, however, so do market research teams. In fact, many teams are growing to meet the needs of the business units and the companies they support.
As market research evolves to better support a company’s products and business units, teams are increasingly affiliated with specific functions internally. In many cases, market research teams sit within regional teams and help define the unmet needs within their respective geographies. At other companies, specialized market research teams work within marketing, new product planning or lifecycle planning groups to provide strategic direction for compounds. Even at companies with centralized market research teams, individuals are often assigned to specific products or regions. These employees can request the central team’s assistance when needs outside of their capabilities arise.