|Publication Date||July 2013|
|Charts / Graphics||87|
Top Reasons to Review This Health Outcomes Liaison Report
Right-size and position your HOL team to maximize impact: Examine real-company structures and see why many leading companies place HOLs under the medical affairs structure. Compare team sizes and ratios (commercial account rep-to-HOL and field manager-to-HOL metrics) to determine ideal staffing numbers and budget allocation.
Assemble an HOL team with superior skills and diverse experience: Find the right mix of educational and healthcare experience and competitive compensation to attract and retain high-caliber liaisons at different levels. Equip these new hires — and support ongoing personnel development — with well-designed training programs.
Strengthen payer relationships and build a convincing product dossier: Compare benchmarks and rankings to see how often — and with which tools — teams should communicate with payers. Explore timelines to determine the right time for HOL brand support and ensure the best use of resources. Discover how top companies align messages across teams and coordinate HOLs with other field forces to deliver a strong product story.
Key Questions that This Study Answers About The Health Outcomes Liaison
- How many HOLs should my company have on staff?
- How much budget should be allocated to the HOL team?
- What education and experience should an ideal HOL candidate possess?
- How often should an HOL communicate with a payer account?
- At what point in a product’s development should HOLs begin supporting it?