Engaging Thought Leaders: Thought Leader Development Series
Engaging Thought Leaders is the first of the 4-part Thought Leader Development Series. This module explores tactics that company thought leader management teams employ to identify key influencers within the population of HCPs and other relevant experts. Additionally, the module examines how company teams engage with thought leaders to build meaningful relationships as well the challenges that teams face when recruiting and engaging with thought leaders. In developing this series module, CEI analysts surveyed 70 thought leader management executives at leading pharmaceutical, biotechnology and medical device companies.
To learn more about the other modules in the Thought Leader Development Series and the benefits of subscribing to the entire series, click here.
Reasons to Buy Engaging Thought Leaders
Learn how to identify thought leaders within the population of healthcare providers. The data in this module reveal which tactics teams find most useful when recruiting high-quality thought leaders. This module discusses how forward-thinking teams will target both established and emerging thought leaders to recruit a balanced mix of experienced advocates and advisors with new ideas.
Identify how company teams are engaging thought leaders to build meaningful partnerships: Teams are continually looking to the future of thought leader advocacy. The module discusses how new tools can be both beneficial for engaging thought leaders, but also create challenges in thought leader relationships.
Develop strategies to help your team overcome the challenges associated with engaging thought leaders: As the regulatory environment continues to change, new strategies must be implemented for teams to successfully work alongside thought leaders. Engaging Thought Leaders details how teams can achieve success.
Excerpt from Methods to Identify Thought Leaders
Figure 1.1.2 reveals how surveyed company teams rank methods used to identify new thought leaders on a scale from 1 to 7. A ranking of 1 indicates that the method is most important while a 7 is least important. Surveyed teams rate word of mouth from external personnel and internal company staff as the most important ways to identify new thought leaders. Third-party vendors rank least important on average among named methods.
- Surveyed company teams rank word of mouth from external personnel and word of mouth from internal company personnel anywhere from 1 to 6. However, most teams rank these methods as a 2 or 1.
- Teams rank influence mapping, publications searches and existing thought leaders’ mentorships as moderately important tools for identifying thought leaders.
- At least one surveyed team gives third-party vendors a rating of 2; however, most teams believe that they are less important. Most teams give third-party vendors a rating of 6 or 7.
- Other methods rank the least important on average. Within this category, surveyed teams primarily mention speaker searches. This method involves identifying thought leaders by combing through lists of speakers at medical education events or conferences.
Examples of companies that have participated in this study: