Challenges of Big Data Loom Large Over Pharma
Big Data strategies face big obstacles as well as big rewards. Research analysts recently discussed problems plaguing Big Data- and analytics-driven teams with pharmaceutical and medical device executives. Similar concerns arose: How do we keep data secure and maintain patient privacy? How can we all benefit by sharing data? How do we sift through complex and unreliable information? Below, executives express their concerns and predictions for meeting these challenges and realizing the full impact of Big Data.