Overview

Companies

Metrics

Content

Purchase

EXECUTIVE SUMMARY
Figure E.1: Spending by Major Category..............24
Figure E.2: Major Categories as a Percentage of Total Spending..............25
Figure E.3: Market Research as a Percentage of Phase IIIa Spending..............26
Figure E.4: Market Research as a Percentage of Phase IIIb Spending..............27
Figure E.5: Market Research as a Percentage of Launch Year Spending..............27
Figure E.6: Phase by Phase Major Categories as a Percentage of Total Spending..............29
Figure 1.1: Brand 1 Dashboard..............33

 

BRAND 1
Figure 1.1: Brand 1 Dashboard..............33

Brand 1 Introduction
Figure 1.2: Brand 1 Total Commercialization Spend by Phase..............35
Table 1.1: Brand 1 Total Spending by Category..............35
Table 1.2: Brand 1 Advertising and Promotion Spending by Time Period..............36
Table 1.3: Brand 1 Medical Affairs Spending by Time Period..............37
Table 1.4: Brand 1 Decision Support Spending by Time Period..............37
Table 1.5: Brand 1 Market Access Spending by Time Period..............38

Phase IIIa Resources
Figure 1.3: Brand 1 Phase IIIa Spending..............39
Figure 1.4: Brand 1 Phase IIIa Spending % Breakdown..............40

Phase IIIb Resources
Figure 1.5: Brand 1 Phase IIIb Spending..............43
Figure 1.6: Brand 1 Phase IIIb Spending % Breakdown..............43

Launch Resources
Figure 1.7: Brand 1 Launch Spending..............44
Figure 1.8: Brand 1 Launch Spending % Breakdown..............45
Figure 1.9: Brand 1 Detail Aids Spending..............47
Figure 1.10: Brand 1 Samples Spending..............47
Figure 1.11: Brand 1 Journal Ads..............48
Figure 1.12: Brand 1 Patient Education Spending..............48
Figure 1.13: Brand 1 Speakers Spending..............49
Figure 1.14: Brand 1 Thought Leader Development Spending..............49
Figure 1.15: Brand 1 Thought Leader Programs Spending..............50
Figure 1.16: Brand 1 Medical Education Spending..............50
Figure 1.17: Brand 1 Medical Information Spending..............51
Figure 1.18: Brand 1 Market Research Spending..............51
Figure 1.19: Brand 1 Pricing Spending..............52
Figure 1.20: Brand 1 Reimbursement Spending..............52
 

 

BRAND 2
Figure 2.1: Brand 2 Dashboard..............55

Brand 2 Introduction
Figure 2.2: Brand 2 Total Commercialization Spend by Phase..............57
Table 2.1: Brand 2 Total Spending by Category..............58
Table 2.2: Brand 2 Advertising and Promotion Spending by Time Period..............59
Table 2.3: Brand 2 Medical Affairs Spending by Time Period..............60
Table 2.4: Brand 2 Decision Support Spending by Time Period..............60
Table 2.5: Brand 2 Market Access Spending by Time Period..............61

Phase IIIb Resources
Figure 2.3: Brand 2 Phase IIIb Spending..............63
Figure 2.4: Brand 2 Phase IIIb Spending % Breakdown..............64

Launch Resources
Figure 2.5: Brand 2 Launch Spending..............65
Figure 2.6: Brand 2 Launch Spending % Breakdown..............66
Figure 2.7: Brand 2 Detail Aids Spending..............67
Figure 2.8: Brand 2 Samples Spending..............68
Figure 2.9: Brand 2 Journal Ads..............68
Figure 2.10: Brand 2 Patient Education Spending..............69
Figure 2.11: Brand 2 DTC Spending..............69
Figure 2.12: Brand 2 Speakers Spending..............70
Figure 2.13: Brand 2 Thought Leader Development Spending..............70
Figure 2.14: Brand 2 Thought Leader Programs Spending..............71
Figure 2.15: Brand 2 Medical Education Spending..............71
Figure 2.16: Brand 2 Medical Information Spending..............72
Figure 2.17: Brand 2 Market Research Spending..............72
Figure 2.18: Brand 2 Competitive Intelligence Spending..............73
Figure 2.19: Brand 2 Pricing Spending..............73
Figure 2.20: Brand 2 Pharmacoeconomics Spending..............74
Figure 2.21: Brand 2 Reimbursement Spending..............74
 

 

BRAND 3
Figure 3.1: Brand 3 Dashboard..............77

Brand 3 Introduction
Figure 3.2: Brand 3 Total Commercialization Spend by Phase..............79
Table 3.1: Brand 3 Total Spending by Category..............79
Table 3.2: Brand 3 Advertising and Promotion Spending by Time Period..............80
Table 3.3: Brand 3 Medical Affairs Spending by Time Period..............81
Table 3.4: Brand 3 Decision Support Spending by Time Period..............81
Table 3.5: Brand 3 Market Access Spending by Time Period..............82

Phase IIIb Resources
Figure 3.3: Brand 3 Phase IIIb Spending..............84
Figure 3.4: Brand 3 Phase IIIb Spending % Breakdown..............85

Launch Resources
Figure 3.5: Brand 3 Launch Year Spending..............86
Figure 3.6: Brand 3 Launch Year Spending % Breakdown..............87
Figure 3.7: Brand 3 Detail Aids Spending..............87
Figure 3.8: Brand 3 Samples Spending..............88
Figure 3.9: Brand 3 Journal Ads..............88
Figure 3.10: Brand 3 Patient Education Spending..............89
Figure 3.11: Brand 3 DTC Spending..............89
Figure 3.12: Brand 3 Speakers Spending..............90
Figure 3.13: Brand 3 Thought Leader Development Spending..............90
Figure 3.14: Brand 3 Thought Leader Programs Spending..............91
Figure 3.15: Brand 3 Medical Education Spending..............91
Figure 3.16: Brand 3 Medical Information Spending..............92
Figure 3.17: Brand 3 Market Research Spending..............92
Figure 3.18: Brand 3 Competitive Intelligence Spending..............93
Figure 3.19: Brand 3 Pricing Spending..............93
Figure 3.21: Brand 3 Reimbursement Spending..............94
Figure 3.20: Brand 3 Pharmacoeconomics Spending..............94
 

 

BRAND 4
Figure 4.1: Brand 4 Dashboard..............97

Brand 4 Introduction
Figure 4.2: Brand 4 Total Commercialization Spend by Phase..............99
Table 4.1: Brand 4 Total Spending by Category..............100
Table 4.2: Brand 4 Advertising and Promotion Spending by Time Period..............101
Table 4.3: Brand 4 Medical Affairs Spending by Time Period..............102
Table 4.4: Brand 4 Decision Support Spending by Time Period..............102
Table 4.5: Brand 4 Market Access Spending by Time Period..............103

Phase IIIa Resources
Figure 4.3: Brand 4 Phase IIIa Spending..............104
Figure 4.4: Brand 4 Phase IIIa Spending % Breakdown..............105

Phase IIIb Resources
Figure 4.5: Brand 4 Phase IIIb Spending..............107
Figure 4.6: Brand 4 Phase IIIb Spending % Breakdown..............108

Launch Resources
Figure 4.7: Brand 4 Launch Spending..............110
Figure 4.8: Brand 4 Launch Spending % Breakdown..............111
Figure 4.9: Brand 4 Detail Aids Spending..............112
Figure 4.10: Brand 4 Journal Ads..............113
Figure 4.11: Brand 4 Patient Education Spending..............113
Figure 4.12: Brand 4 DTC Spending..............114
Figure 4.13: Brand 4 Speakers Spending..............114
Figure 4.14: Brand 4 Thought Leader Development Spending..............115
Figure 4.15: Brand 4 Thought Leader Programs Spending..............115
Figure 4.16: Brand 4 Medical Education Spending..............116
Figure 4.17: Brand 4 Medical Information Spending..............116
Figure 4.18: Brand 4 Market Research Spending..............117
Figure 4.19: Brand 4 Competitive Intelligence Spending..............117
Figure 4.20: Brand 4 Pricing Spending..............118
Figure 4.21: Brand 4 Pharmacoeconomics Spending..............118
Figure 4.22: Brand 4 Reimbursement Spending..............119
 

 

BRAND 5
Figure 5.1: Brand 5 Dashboard..............121

Brand 5 Introduction
Figure 5.2: Brand 5 Total Commercialization Spend by Phase..............123
Table 5.1: Brand 5 Total Spending by Category..............123
Table 5.2: Brand 5 Advertising and Promotion Spending by Time Period..............124
Table 5.3: Brand 5 Medical Affairs Spending by Time Period..............125
Table 5.4: Brand 5 Decision Support Spending by Time Period..............125
Table 5.5: Brand 5 Market Access Spending by Time Period..............126

Launch Year Resources
Figure 5.3: Brand 5 Launch Year Spending..............127
Figure 5.4: Brand 5 Launch Year Spending % Breakdown..............129
Figure 5.5: Brand 5 Detail Aids Spending..............130
Figure 5.6: Brand 5 Samples Spending..............130
Figure 5.7: Brand 5 Journal Ads..............131
Figure 5.8: Brand 5 Patient Education Spending..............131
Figure 5.9: Brand 5 DTC Spending..............132
Figure 5.10: Brand 5 Speakers Spending..............132
Figure 5.11: Brand 5 Thought Leader Development Spending..............133
Figure 5.12: Brand 5 Thought Leader Programs Spending..............133
Figure 5.13: Brand 5 Medical Education Spending..............134
Figure 5.14: Brand 5 Medical Information Spending..............134
Figure 5.15: Brand 5 Market Research Spending..............135
Figure 5.16: Brand 5 Competitive Intelligence Spending..............135
Figure 5.17: Brand 5 Pricing Spending..............136
Figure 5.18: Brand 5 Pharmacoeconomics Spending..............136
Figure 5.19: Brand 5 Reimbursement Spending..............137
 

 

Brand 6
Figure 6.1: Brand 1 Dashboard..............139

Brand 6 Introduction
Figure 6.2: Brand 1 Total Commercialization Spend by Phase..............141
Table 6.1: Brand 6 Total Spending by Category..............141
Table 6.2: Brand 6 Advertising and Promotion Spending by Time Period..............142
Table 6.3: Brand 6 Medical Affairs Spending by Time Period..............143
Table 6.4: Brand 6 Decision Support Spending by Time Period..............143
Table 6.5: Brand 6 Market Access Spending by Time Period..............144

Phase IIIa Resources
Figure 6.3: Brand 6 Phase IIIa Spending..............145
Figure 6.4: Brand 6 Phase IIIa Spending % Breakdown..............146

Phase IIIb Resources
Figure 6.5: Brand 6 Phase IIIb Spending..............147
Figure 6.6: Brand 6 Phase IIIb Spending % Breakdown..............148

Launch Year Resources
Figure 6.7: Brand 6 Phase IIIb Spending..............150
Figure 6.8: Brand 6 Phase IIIb Spending % Breakdown..............150
Figure 6.9: Brand 6 Detail Aids Spending..............151
Figure 6.10: Brand 6 Samples Spending..............151
Figure 6.11: Brand 6 Journal Ads..............152
Figure 6.12: Brand 1 Patient Education Spending..............152
Figure 6.13: Brand 6 DTC Spending..............153
Figure 6.14: Brand 6 Speakers Spending..............153
Figure 6.15: Brand 6 Thought Leader Development Spending..............154
Figure 6.16: Brand 6 Thought Leader Programs Spending..............154
Figure 6.17: Brand 6 Medical Education Spending..............155
Figure 6.18: Brand 6 Medical Information Spending..............155
Figure 6.19: Brand 6 Market Research Spending..............156
Figure 6.20: Brand 6 Competitive Intelligence Spending..............156
Figure 6.21: Brand 6 Pricing Spending..............157
Figure 6.22: Brand 6 Pharmacoeconomics Spending..............157
Figure 6.23: Brand 6 Reimbursement Spending..............158

 

SURVEY DATA: ADVERTISING AND PROMOTION SPENDING
Figure 7.1: Advertising and Promotion Spending by Year..............162
Figure 7.2: Breakdown of Advertising and Promotion Spending..............162
Figure 7.3: Advertising and Promotion Spending: Detail Aids..............163
Figure 7.4: Breakdown of Detail Aids Spending..............163
Figure 7.5: Advertising and Promotion Spending: Samples..............164
Figure 7.6: Breakdown of Samples Spending..............164
Figure 7.7: Advertising and Promotion Spending: Journal Ads..............165
Figure 7.8: Breakdown of Journal Ads Spending..............165
Figure 7.9: Advertising and Promotion Spending: Patient Education..............166
Figure 7.10: Breakdown of Patient Education Spending..............166
Figure 7.11: Advertising and Promotion Spending: DTC..............167
Figure 7.12: Breakdown of DTC Spending..............167
Figure 7.13: Advertising and Promotion Spending: Speakers..............168
Figure 7.14: Breakdown of Speakers Spending..............168

SURVEY DATA: MEDICAL AFFAIRS
Figure 8.1: Medical Affairs Spending by Year..............172
Figure 8.2: Breakdown of Medical Affairs Spending..............172
Figure 8.3: Medical Affairs Spending: Thought Leader Development..............173
Figure 8.4: Breakdown of Thought Leader Development Spending..............173
Figure 8.5: Medical Affairs Spending: Thought Leader Programs..............174
Figure 8.6: Breakdown of Thought Leader Programs Spending..............174
Figure 8.7: Medical Affairs Spending: Medical Education..............175
Figure 8.8: Breakdown of Medical Education Spending..............175
Figure 8.9: Medical Affairs Spending: Medical Information..............176
Figure 8.10: Breakdown of Medical Information Spending..............176

SURVEY DATA: DECISION SUPPORT
Figure 9.1: Decision Support Spending by Year..............180
Figure 9.2: Breakdown of Decision Support Spending..............180
Figure 9.3: Decision Support Spending: Market Research..............181
Figure 9.4: Breakdown of Market Research Spending..............181
Figure 9.5: Decision Support Spending: Competitive Intelligence..............182
Figure 9.6: Breakdown of Competitive Intelligence Spending..............182

SURVEY DATA: MARKET ACCESS
Figure 10.1: Market Access Spending by Year..............186
Figure 10.2: Breakdown of Market Access Spending..............186
Figure 10.3: Market Access Spending: Pricing..............187
Figure 10.4: Breakdown of Pricing Spending..............187
Figure 10.6: Breakdown of Pharmacoeconomics Spending..............188
Figure 10.5: Market Access Spending: Pharmacoeconomics..............188
Figure 10.7: Market Access Spending: Reimbursement..............189
Figure 10.8: Breakdown of Reimbursement Spending..............189