US Launch: Brand marketing spending for Phase IIIa, Phase IIIb and launch including detail aids, samples, journal ads, patient education programs, DTC ads, speaker programs, thought leader development, thought leader programs, medical information, market research, competitive intelligence, pricing strategy and analysis, pharmacoeconomics, and reimbursement.

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US Launch: Phase IIIa, Phase IIIb and Launch Year Brand Commercialization (PH93)
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	Published 2007 189 Pages 400+ Metrics 200+ Charts and Diagrams

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Companies Included in Report

Abbott

AstraZeneca

Johnson & Johnson

Novartis

Pfizer

Schering-Plough

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