Subject Matter Expert Opinion

7.2.2014

Developing Pharma Key Opinion Leaders Requires a Personal Touch

By Jacob Presson, Senior Research Analyst At a recent conference I attended focused on pharma advisory boards, one of the presentations focused on KOL relationships and best practices for maintaining effective contact with thought leaders.  One...
 

6.27.2014 Marketing

[Telemedicine’s] Back. Tell A Friend.

By Sarah Ray, Research Analyst Telemedicine is back — and with good reason.  As it stands, patients can find visiting a doctor, especially for non-serious concerns, to be frustrating and time-consuming. Already, patients spend inordinate amounts...
 

6.16.2014 Clinical Development

Using Social Media to Improve Oncology Clinical Development and Recruitment

By Natalie DeMasi, Research Analyst Patient recruitment is one of the biggest challenges facing companies involved in oncology clinical development. For example, a recent study by Cutting Edge Information finds that only 43% of surveyed companies...
 

6.6.2014 Medical Affairs

The Value of Medical Affairs Lies in Its Ties to Patient Care

By Elio Evangelista, Senior Director, Commercialization A theme that emerged at World Congress’ Second Annual Summit on The Evolving Role of Medical Affairs and Thought Leader Engagement in an Era of Transparency, held in Philadelphia from May...
 

6.6.2014 KOL Management

KOL Management for Small Pharma Leans Heavily on Existing Networks Within Companies

By Jacob Presson, Senior Research Analyst When it comes to managing and nurturing thought leader relationships and specifically the process of identifying key opinion leaders, companies have several options. Many choose to outsource the identification...
 

5.1.2014 Clinical Development

Including Personalized Medicine in Clinical Trial Budgeting: Worth the Cost?

By Jennifer Harrell, Research Analyst Personalized medicine may change the way healthcare is provided, increasing the benefit of interventions to patients who need them most. Despite this excitement, it is important to consider that personalized...
 

4.30.2014 Sales

Addressing Physician Needs through Customer-Centric Commercial Strategies

By Yanis Saradjian, Director of Consulting Life science sales forces are facing new challenges in today’s commercial landscape. After two major patent cliffs, the market is filled with not only branded competitors but also a growing number of...
 

4.23.2014 Fair-Market Value

Basing Fair-Market Value on Physicians’ Salary Data Isn’t Enough Anymore

By Elio Evangelista, Director of Operations Medical Marketing and Media published an article recently stating that 46% of the highest-paid physicians (orthopedists at $413,000 annually) are unsatisfied with their pay. This is a telling metric given...
 

3.24.2014 Market Access

Patient-Reported Outcomes Spurred by Big Data in Pharma

By Nicole May, Research Analyst The opportunities are countless for Big Data in pharma, particularly within the clinical trial space.  Harnessing the data generated during clinical trials could help shorten trial timelines and lead to less expensive...
 

3.18.2014 Marketing

Want to Optimize Your Pharmaceutical Digital Marketing Strategies? Build the Right Team…

By Christie Shilling, Research Analyst Digital marketing is not the new kid on the block — not even in pharma.  It hasn’t been for a while.  But many companies still lag behind when it comes to understanding the tools required for it and how...