therapeutic area strategy

This is the first blog entry in a two-part series on journal selection. By Ryan McGuire,Senior Research Analyst Evaluating the medical journal landscape is the first step toward making sure manuscripts find their way to the appropriate home. In fact,...

By now you must have heard this ad on your local radio program for Pfizer's blockbuster drug Lipitor (if you subscribe to satellite radio, then maybe you haven't). The radio spot really hammers home the idea that there is no form of generic Lipitor on the market...