physician relationships

11.26.2012 Medical Affairs

Aim for Cooperation, Not Competition, Between MSLs and Sales Reps

Sales teams and medical science liaisons (MSLs) might be seen as having distinct objectives, but in reality the two groups can work well together for the benefit of the company.  ‘Synergies’ might have become an overused and clichéd business mantra, but in...
 

10.15.2012 Marketing

Social Media: A New Road for Digital Marketing Teams to Pave

New technology always presents a complex mixture of both challenges and opportunities for companies. The newest technology challenge for the pharmaceutical industry comes from all the smartphones and social networks that now keep us constantly connected. While...
 

8.8.2012 Marketing

Understanding the Importance of Mobile Health for Pharma

Mobile health (mHealth) may be the buzzword of today, but this one will not be just another flash in the pan. Mobile health offers the life sciences industry far-reaching capabilities to connect with various stakeholders - from patients and caregivers to physicians...
 

5.15.2012 Medical Affairs

Early Analysis Reveals that Average MSL Manages 46 KOL Relationships

By Elio Evangelista, Director of Research As two of the major roles of medical science liaisons (MSLs), identifying influential physicians and building relationships with those thought leaders occupy more time than other activities. The actual amount...
 

4.21.2012 KOL Management

Drug Companies Embrace Transparency in Physician Compensation

The wave of pharmaceutical transparency laws has not yet crested, according to research from Cutting Edge Information, and drug companies are responding with steps to reveal their compensation to physicians. Cutting Edge Information's recent study "Pharmaceutical...
 

4.12.2012 Fair-Market Value

Physician Payment Disclosures and FMV Going Strong Despite Sunshine Act Delays

By Elio Evangelista, Director of Research The United States is still waiting for the Centers for Medicare and Medicaid Services (CMS) to issue its final ruling on how it will implement the disclosure rules outlined in the Physician Payments Sunshine...
 

3.20.2012 Medical Affairs

New Service Provides Benchmarks and Customizable Data for Medical Science Liaison Programs

Cutting Edge Information's new customizable "MSL Data Suite" combines the company's experience in researching medical science liaison performance and MSL program management with our team's strength in providing Life Science companies with benchmarking data, analysis...
 

2.17.2012 Fair-Market Value

Fair-Market Value Benchmarking Service Provides KOL Compensation Data for More Than 100 Countries

By Yanis Saradjian,Director of Consulting Our newly updated Fair-Market Value Benchmarking and Analysis service now provides medical, scientific and regulatory staff at life sciences companies with fair-market value benchmarks for thought leaders and influential...
 

2.14.2012 Direct-to-Patient and DTC

AMA Weighs in on Social Media

By Casey Ferrell,Research Analyst Joining the ever-growing list of organizations, associations and trade groups to weigh in on social media, the American Medical Association this week adopted a non-binding policy suggesting how physicians should go about...
 

1.30.2012 Fair-Market Value

Extended Sunshine Act deadline provides extra time to track and report physician payments

Six Tips to Help Build the Ideal Thought Leader Database As the industry awaits the release of the delayed Sunshine Act guidelines, pharmaceutical and medical device companies are benefiting from the extra time by reviewing current physician payment reporting...