pharmaceutical portfolio management
5.17.2012 Alliance Management
Alliance Management Depends on Transparent Communication, Relationships
By Eric Bolesh,
Director of Research
In collaborations among pharmaceutical and biotech companies, conflicts inevitably arise — and they can spring from a host of different factors. Here are several of the most common issues that we hear about in...
2.21.2012 Biomarkers
The Case for Companion Diagnostics
By Ryan McGuire,Senior Research Analyst
The megatrend of personalized medicine gained a significant boost of adrenaline recently as Vertex Pharmaceutical's cystic fibrosis drug, Kalydeco (ivacaftor), earned FDA approval. As with much of personalized medicine's...
2.20.2012 Health Economics and Outcomes (HEOR)
Communicating the Value of Innovation through Health Economics Analysis
By Shaylyn Pike,Senior Research Analyst
Once upon a time, a brand team's quest ended at marketing approval; revenues would take care of themselves. Fast forward 20 years, and the industry faces a much more challenging road to brand success. Receiving...
1.3.2012 Lifecycle Management
Pfizer Aims to Retain Lipitor Patients for a Little Longer
By Jeremy Spivey,Senior Research Analyst
After years of nurturing its global blockbuster and trying to prepare for patent expiration, Pfizer's Lipitor is finally open to direct generic competition in the United States. Ranbaxy, which has 180 days of...
11.28.2011 Lifecycle Management
Top-Performing Lifecycle Management Strategies
By Michelle Vitko,Research Analyst
Recently, I wrote a piece on the need for portfolio management teams to plan well ahead of patent expiry to maximize the number of tactics available to them to extend the lifecycle of the products in their portfolio....
11.7.2011 Portfolio Management
Portfolio Managers Need to Think at Least 10 Years Ahead
By Michelle Vitko,Research Analyst
The earlier pharmaceutical companies begin mapping out their portfolio management options, the more strategies will be available to them and the more success they will have in general. In fact, a senior director at a...
10.13.2011 Lifecycle Management
Pharmaceutical Brand Defense Strategies: Pediatric Exclusivity
By Ryan McGuire,Senior Research Analyst
This is the third installment in a blog series focusing on counter-generic strategies. You can read part 1 about the patent cliff and the second part on patent litigation.
Under the FDA's Modernization Act Continue...
9.26.2011 Pipeline Planning
Portfolio Management Study Revealing Interesting Trends
By Jeremy Spivey,Senior Research Analyst
Preliminary survey results from our ongoing portfolio management study have already revealed some interesting details. Among them:
* Government payer reimbursement rates for products are Continue reading “Portfolio...
9.8.2011 Lifecycle Management
Defense Against the Patent Cliff
This is the first entry in a series that will focus on countering generic competition and preserving pharmaceutical brand revenue.
Much has been made about the slew of drugs that face the loss of patent protection in 2011. In all, experts estimate that $30...
8.23.2011 Lifecycle Management
The Power of Line-Extension Tactics in Your Counter-Generics Strategy
Key Finding #4 from our Counter-Generics and Biosimilar Threats research:
Short-term strategies are still the most popular, but line-extension tactics gaining favor.
Over the past three years, short-term strategies, including litigation and defensive pricing,...







