pharmaceutical marketing strategy

Pharma has been quick to take up its share of social media — companies have already staked out their space on Facebook, Twitter and even Pinterest.  Television ad spending is down as drug companies have increased their use of these new platforms to interact...

Direct-to-consumer (DTC) advertising in the pharmaceutical industry is changing.  From 2011 to 2012, money spent on DTC ads by pharmaceutical companies declined by 22% to $3.1 billion, according to Cegedim Strategic Data.  Companies are shifting their marketing...

When it comes to medical information, pharmaceutical companies are often the last place patients look.  Patients consider pharma a secondary medical resource — if they consider it at all.  One consultant Cutting Edge Information recently interviewed explained...

With continuing uncertainty in established markets such as the US and Europe, pharmaceutical companies are looking further abroad in pursuit of profits.  While many companies have been laying the groundwork to move into emerging markets for many years now, analysts...

With the Super Bowl only days away, all the chatter has turned to the most interesting aspect of this beloved American tradition — the TV ads.  What products will we see?  Whose commercial will be funniest?  What will Betty White be doing?  One thing that...

Pharma continues to expand its use of social media.  As pharma’s understanding of social media has widened, its use of digital channels has broadened.  From Facebook to Twitter to Pinterest, these platforms may help companies promote disease awareness, spread...

The window between Phase 3 and six months after drug product launch marks a pivotal time for pharmaceutical and biotechnology companies’ commercial efforts.  As products move through the pipeline, companies shift from market preparatory activities — such as...

A glance at the number of pharma-related mobile applications available on iTunes shows that mobile health has transcended its role beyond just another hot topic in healthcare.  These apps are increasingly popping up for all kinds of purposes ranging from patient...

Social media and mobile marketing have kick-started the pharma industry into a phase dubbed Pharma 3.0.  Gone are the days of Pharma 1.0 in which companies could rely on a handful of blockbuster drugs.  The diversified portfolio model of Pharma 2.0 is no longer...

As the year comes to a close, Cutting Edge Information is taking a look at the best and worst brand launches in the US over the past year. The line between a massively successful launch and a potentially disastrous one is razor thin. With that a mind, we've put...