pharmaceutical e-Marketing

3.4.2014 Marketing

Raise Patient Engagement with Social Media and Educate with Mobile Technology

By Sarah Ray, Research Analyst Cutting Edge Information has published a new report to help pharmaceutical executives develop and evolve their marketing strategies that complement their audiences’ increased digital presence. Below is a key finding...
 

10.15.2012 Marketing

Social Media: A New Road for Digital Marketing Teams to Pave

New technology always presents a complex mixture of both challenges and opportunities for companies. The newest technology challenge for the pharmaceutical industry comes from all the smartphones and social networks that now keep us constantly connected. While...
 

8.8.2012 Marketing

Understanding the Importance of Mobile Health for Pharma

Mobile health (mHealth) may be the buzzword of today, but this one will not be just another flash in the pan. Mobile health offers the life sciences industry far-reaching capabilities to connect with various stakeholders - from patients and caregivers to physicians...
 

8.2.2012 Marketing

New Cutting Edge Information Study Dives Into Pharma’s Use of mHealth Social Media

The Internet, social networking sites, mobile media and other digital forces are rapidly changing how doctors and patients access information about prescription drugs, medical devices and other treatments. Cutting Edge Information has launched a new survey project...
 

5.17.2012 Marketing

The Housing Dilemma for Digital Pharma Marketing

By Casey Ferrell, Senior Research Analyst Our recent survey of pharma companies revealed that 58 percent have dedicated digital marketing groups. I think it’s safe to assume at this point that the digital revolution is real and is only going to continue...