pharmaceutical benchmarking

4.23.2014 Fair-Market Value

Basing Fair-Market Value on Physicians’ Salary Data Isn’t Enough Anymore

By Elio Evangelista, Director of Operations Medical Marketing and Media published an article recently stating that 46% of the highest-paid physicians (orthopedists at $413,000 annually) are unsatisfied with their pay. This is a telling metric given...
 

8.7.2012 Medical Affairs

The Global Expansion of Medical Science Liaisons

Significant changes to medical science liaisons’ roles and expectations in the past 15 years have underscored the value MSLs bring to their organizations. MSLs not only provide access to highly influential physicians and medical researchers, but they also bring...
 

8.2.2012 Marketing

New Cutting Edge Information Study Dives Into Pharma’s Use of mHealth Social Media

The Internet, social networking sites, mobile media and other digital forces are rapidly changing how doctors and patients access information about prescription drugs, medical devices and other treatments. Cutting Edge Information has launched a new survey project...
 

7.26.2012 Medical Affairs

Accelerating Phase 4 Clinical Trials a Matter of Improving Enrollment

Phase 4 clinical trials not only serve to gather valuable data surrounding drugs’ safety, tolerability and real-time effectiveness, but also to test potential new indications, develop stronger marketing profiles, gain payers’ favor and prove superiority over...
 

7.24.2012 Medical Affairs

Finding the Best House on the Block: Selecting Medical Publications

It’s time to go house hunting! Now that the medical publications team has drawn an accurate map of important neighborhoods and streets, the team can focus on selecting the appropriate medical journal for manuscript submission. Continue reading “Finding...
 

4.23.2012 Regulatory Affairs

The Widening Talent Gap in Regulatory Affairs is a Problem for Small Pharma

By Casey Ferrell, Senior Research Analyst In sports, payroll tends to have a big impact on the quality of a roster. Though it doesn't always equate to Stanley Cups or World Series rings, the rule is pretty simple: more money equals better players equals...
 

4.16.2012 Direct-to-Patient and DTC

Purdue Plans Big DTC Campaign for Intermezzo

By Jeremy Spivey, Senior Research Analyst Advertising Age reports that Purdue Pharma is planning a major DTC ad campaign for its new product, Intermezzo. Although Intermezzo is based on the same active ingredient molecule as Ambien, a sublingual administration...
 

4.12.2012 Medical Affairs

New White Paper: Five Key Trends in MSL Program Management

By Stephanie Swanson, Strategic Marketing Manager The CEI research team is launching two new benchmarking studies that will explore the value proposition, Return-on-Investment and performance measurement of the Medical Science Liaison function. Early...
 

3.20.2012 Medical Affairs

New Service Provides Benchmarks and Customizable Data for Medical Science Liaison Programs

Cutting Edge Information's new customizable "MSL Data Suite" combines the company's experience in researching medical science liaison performance and MSL program management with our team's strength in providing Life Science companies with benchmarking data, analysis...
 

2.17.2012 Fair-Market Value

Fair-Market Value Benchmarking Service Provides KOL Compensation Data for More Than 100 Countries

By Yanis Saradjian,Director of Consulting Our newly updated Fair-Market Value Benchmarking and Analysis service now provides medical, scientific and regulatory staff at life sciences companies with fair-market value benchmarks for thought leaders and influential...