medical affairs teams

7.21.2014

Know Your Pharma Call Center Performance Metrics

By Ryan McGuire, Head of Research Call centers are big business and very important communication tools for pharma companies.  US call center budgets can top $4 million a year and medical information managers should take care to monitor pharma call...
 

7.2.2014

Developing Pharma Key Opinion Leaders Requires a Personal Touch

By Jacob Presson, Senior Research Analyst At a recent conference I attended focused on pharma advisory boards, one of the presentations focused on KOL relationships and best practices for maintaining effective contact with thought leaders.  One...
 

6.18.2014 KOL Management

Surveyed Companies Reveal Pharmaceutical Ad Board Costs

By David Richardson, Director of Research Ad boards and their related costs are a growing area of interest in the life sciences industry. A sampling of companies surveyed by Cutting Edge Information recently reported their spending for an average...
 

6.6.2014 Medical Affairs

The Value of Medical Affairs Lies in Its Ties to Patient Care

By Elio Evangelista, Senior Director, Commercialization A theme that emerged at World Congress’ Second Annual Summit on The Evolving Role of Medical Affairs and Thought Leader Engagement in an Era of Transparency, held in Philadelphia from May...
 

6.6.2014 KOL Management

KOL Management for Small Pharma Leans Heavily on Existing Networks Within Companies

By Jacob Presson, Senior Research Analyst When it comes to managing and nurturing thought leader relationships and specifically the process of identifying key opinion leaders, companies have several options. Many choose to outsource the identification...
 

4.2.2014 Medical Affairs

Making the Most of Scientific Advisory Boards with Clear Objectives

By Jacob Presson, Research Analyst When bringing together a group of active clinicians and specialists for a scientific advisory board, companies should make sure to maximize the effectiveness of the resources seated around the table.  Each person...
 

3.31.2014 Medical Affairs

Looking Outside the Box: How Medical Communications Groups Engage the Medical Community

By Victoria Cavicchi, Research Analyst As the life sciences industry grows, companies’ internal groups must also evolve to match changing demands.  One surveyed pharmaceutical executive explained, “By and large, companies seem to know that...
 

3.28.2014 Medical Affairs

On the Lookout: Pharmaceutical Call Center Outsourcing, Performance Measurement and More!

By Christie Shilling, Research Analyst Medical information teams serve not only as the central hub to which other functions can turn for scientific knowledge, but also as the primary contact center from which HCPs, pharmacists and patients can all...
 

2.11.2014 Medical Affairs

Medical Publications Teams Search for New Performance Metrics

By Christie Shilling, Research Analyst Teams within medical affairs often have substantial trouble gaining management buy-in and, as a result, don’t often receive the resources that they need.  Although most marketing and sales functions can...
 

1.15.2014 Medical Affairs

Medical Affairs Embracing a Patient-Centric 2014

By Nicole May, Research Analyst As pharma moves into 2014, new technologies will allow medical affairs teams to shape their strategies to be increasingly and innovatively patient-centric.  Although a case could be made to stop using the term, whatever...