medical affairs strategy

4.23.2014 Fair-Market Value

Basing Fair-Market Value on Physicians’ Salary Data Isn’t Enough Anymore

By Elio Evangelista, Director of Operations Medical Marketing and Media published an article recently stating that 46% of the highest-paid physicians (orthopedists at $413,000 annually) are unsatisfied with their pay. This is a telling metric given...
 

4.8.2014 Medical Affairs

The Demand for and Implementation of Medical Publications Transparency

By Christie Shilling, Research Analyst I play video games often in my free time and hold a particular love for the Portal series.  At the end of the first game, there is a cute song that contains the line, “We do what we must because we can.” ...
 

4.2.2014 Medical Affairs

Making the Most of Scientific Advisory Boards with Clear Objectives

By Jacob Presson, Research Analyst When bringing together a group of active clinicians and specialists for a scientific advisory board, companies should make sure to maximize the effectiveness of the resources seated around the table.  Each person...
 

3.31.2014 Medical Affairs

Looking Outside the Box: How Medical Communications Groups Engage the Medical Community

By Victoria Cavicchi, Research Analyst As the life sciences industry grows, companies’ internal groups must also evolve to match changing demands.  One surveyed pharmaceutical executive explained, “By and large, companies seem to know that...
 

3.28.2014 Medical Affairs

On the Lookout: Pharmaceutical Call Center Outsourcing, Performance Measurement and More!

By Christie Shilling, Research Analyst Medical information teams serve not only as the central hub to which other functions can turn for scientific knowledge, but also as the primary contact center from which HCPs, pharmacists and patients can all...
 

3.21.2014 KOL Management

Selecting the Right Key Opinion Leader is Imperative in an Era of Increased Transparency

By Jennifer Harrell, Research Analyst GlaxoSmithKline recently announced that it will create an internal team of doctors tasked with educating peers about its products. In December 2013, GSK decided to stop hiring external speakers. The company...
 

2.19.2014 Medical Affairs

Advisory Boards Put the Marketplace in Your Conference Room

By Jacob Presson, Research Analyst This blog has previously discussed in detail how pharmaceutical companies are turning to advisory boards to inform their clinical trial strategies and increasingly to provide assistance when conferring with payers...
 

2.11.2014 Medical Affairs

Medical Publications Teams Search for New Performance Metrics

By Christie Shilling, Research Analyst Teams within medical affairs often have substantial trouble gaining management buy-in and, as a result, don’t often receive the resources that they need.  Although most marketing and sales functions can...
 

1.15.2014 Medical Affairs

Medical Affairs Embracing a Patient-Centric 2014

By Nicole May, Research Analyst As pharma moves into 2014, new technologies will allow medical affairs teams to shape their strategies to be increasingly and innovatively patient-centric.  Although a case could be made to stop using the term, whatever...
 

1.10.2014 Medical Affairs

Nuts, Science and YouTube: How Videos Are Adding Value to Medical Publications

By Natalie DeMasi, Research Analyst Chestnuts roasting on an open fire may not have been a bad idea over the holiday season.  According to Ying Bao et al.’s 30-year study published in the New England Journal of Medicine (NEJM), people who consume...