marketing teams

3.18.2014 Marketing

Want to Optimize Your Pharmaceutical Digital Marketing Strategies? Build the Right Team…

By Christie Shilling, Research Analyst Digital marketing is not the new kid on the block — not even in pharma.  It hasn’t been for a while.  But many companies still lag behind when it comes to understanding the tools required for it and how...
 

7.24.2013 Sales

Defining the Audience: Customer-Centric Sales Strategies and Physician Segmentation

By Victoria Cavicchi, Research Analyst Target segmentation is a key marketing tool across all industries — from pharmaceuticals to software to food.  When commercial groups reach out to the community, it pays to be specific.  Even the smallest...
 

1.17.2013 Brand Management

Facilitate Brand-Specific Early Commercialization Activities

The window between Phase 3 and six months after drug product launch marks a pivotal time for pharmaceutical and biotechnology companies’ commercial efforts.  As products move through the pipeline, companies shift from market preparatory activities — such as...
 

6.19.2012 Brand Management

Commercialization spending shifts from market prep to promotion as brands progress toward launch

By David Richardson, Research Team Leader Though no two pharmaceutical brands' commercialization strategies are exactly the same, the majority of companies follow similar spending patterns when launching new products. As brands move from early Phase...
 

5.17.2012 Marketing

The Housing Dilemma for Digital Pharma Marketing

By Casey Ferrell, Senior Research Analyst Our recent survey of pharma companies revealed that 58 percent have dedicated digital marketing groups. I think it’s safe to assume at this point that the digital revolution is real and is only going to continue...
 

3.30.2012 Marketing

Patients Are Non-Adherent for a Multitude of Reasons

By Michelle Vitko, Senior Research Analyst In an earlier blog post, I discussed the cost of patient non-adherence -- poorer health outcomes for patients and billions of dollars in lost product revenue. Low adherence rates have been a problem for a...
 

3.16.2012 Marketing

As Patients Turn to Internet, Companies Build Dedicated Adherence Teams

By Michelle Vitko, Research Analyst Drug companies are increasingly building centralized Patient Adherence teams, as revealed in our latest study on patient adherence. This is a recent development, with most companies reaching the decision to create...
 

2.10.2012 Marketing

Data Sneak Peek: Which Groups Are Involved in Patient Adherence Teams?

By Michelle Vitko,Research Analyst The Research team is right in the middle of our new study of patient adherence and compliance, and we've now interviewed executives from a variety of companies in the life sciences industry about their patient adherence...
 

1.29.2011 Brand Management

Amidst Patent Challenges, India Still Offers Growth Opportunities for Pharma

Pharmaceutical companies are looking to emerging markets to stimulate sales growth, especially in brands that have seen profits rapidly decelerate in established markets. But great success often comes with great struggles; and it certainly doesn't happen overnight....