market access teams

By Nicole May, Research Analyst The burden of proving drugs’ cost-effectiveness data falls in part to health outcomes liaisons (HOLs) who work between pharmaceutical companies and payers to get their company’s drugs onto formularies.  HOLs...

Growing up, siblings have an unspoken rule that  if one received something or was allowed to do something that another wasn’t, instantly, life became “unfair” for the other party.  The smaller the age differential between the siblings, the more unfair the...

Traditionally, health outcomes liaisons (HOLs) and medical science liaisons (MSLs) represent two different areas of expertise. Both jobs serve an important role: to provide an educational connection between industry leaders and key stakeholders. The former serves...

Before US managed markets teams approach payers, they need to understand the different payer groups. All groups — Medicare and Medicaid, insurance companies, specialty pharmacies, hospitals, etc. — share the same fundamental function: to sift through the many...

Companies are increasingly turning to patient-reported outcomes (PROs) as payers look for additional outcomes data when making reimbursement decisions. Our recent reports, “Market Access Management: Building Teams that Deliver Value to Payers” and “Health...

As payer relationships become more important than ever, many companies are working hard to build and support teams that can communicate pharmacoeconomic benefits to payers. The members on these teams, often called outcomes liaisons or health outcomes liaisons (HOLs),...

Health economics and outcomes research is often more scientifically focused than other market access-related functions. As a result, some companies have separated HEOR from pricing and reimbursement. Figure 1 below shows that 29 percent of companies now house...

By Michelle Vitko, Senior Research Analyst When companies first approach payer organizations with information about a new product, it is important that managed markets account managers convey why payers need their product. Account managers must have...

By Michelle Vitko, Senior Research Analyst Preparing to present data to managed care stakeholders is often health outcomes liaisons' (HOLs) most time-intensive activity. While the exact breakdown of time investment varies from company to company, most...

By Shaylyn Pike,Senior Research Analyst Once upon a time, a brand team's quest ended at marketing approval; revenues would take care of themselves. Fast forward 20 years, and the industry faces a much more challenging road to brand success. Receiving...