digital marketing

Pharma has been quick to take up its share of social media — companies have already staked out their space on Facebook, Twitter and even Pinterest.  Television ad spending is down as drug companies have increased their use of these new platforms to interact...

The pharmaceutical industry has begun to dabble in online business communication, especially around speaker programs aimed at informing healthcare providers of new research and medicines.  Of course, pharmaceutical speaker programs have existed for a while in...

Telemedicine — transmitting medical information from one location to another by electronic means — has been evolving since the advent of the Internet.  Forbes reports that 2002 studies showed patients are more forthcoming and more likely to provide physicians...

Pharma continues to expand its use of social media.  As pharma’s understanding of social media has widened, its use of digital channels has broadened.  From Facebook to Twitter to Pinterest, these platforms may help companies promote disease awareness, spread...

A glance at the number of pharma-related mobile applications available on iTunes shows that mobile health has transcended its role beyond just another hot topic in healthcare.  These apps are increasingly popping up for all kinds of purposes ranging from patient...

Social media and mobile marketing have kick-started the pharma industry into a phase dubbed Pharma 3.0.  Gone are the days of Pharma 1.0 in which companies could rely on a handful of blockbuster drugs.  The diversified portfolio model of Pharma 2.0 is no longer...

Patient non-adherence is a never ending struggle for both pharma companies and physicians.  Whether patients skip their prescribed doses purposefully (for financial reasons, out of ignorance, or because they have started to feel better) or simply forget to take...

The simple answer to this question is yes. Pharma has already produced a plethora of mobile and digital devices geared to both patient and physician perspectives. With the accessibility of these versatile apps, pharma’s targets continue to demand more. While...

New technology always presents a complex mixture of both challenges and opportunities for companies. The newest technology challenge for the pharmaceutical industry comes from all the smartphones and social networks that now keep us constantly connected. While...

Mobile health (mHealth) may be the buzzword of today, but this one will not be just another flash in the pan. Mobile health offers the life sciences industry far-reaching capabilities to connect with various stakeholders - from patients and caregivers to physicians...