Pharmaceutical Speaker Programs

Complete this survey and you will receive a slide presentation of the findings of this research upon completion of the study.   The survey must be fully filled out to receive any findings. If you have any questions while completing this survey, please call Jordan Stone at 919-433-0376.

Your Information (This will remain confidential)

Name

Company

Title

Phone

Email

Background

Q1	How would you describe your company?
	Big Pharma
	Mid-sized Pharma
	Small Pharma
	Biotech
	Medical Device
	Third-party Vendor
	Consultant

Q2	In which of these formats does your company conduct speaker programs?
	In-person speaker programs
	One-way Webcast speaker programs
	Interactive Webcast speaker programs
	Teleconference speaker programs
	Other

	Please specify

Q3	Concerning which of these continents do you have knowledge of your company's speaker programs?
	North America
	Europe
	None of the Above

Program Attendance and Costs

Note: For any question requiring numerical answers, please omit all punctuation (commas, periods, currency symbols, etc.)                  All questions pertaining to budgets, funding or other monetary issues should be answered in US Dollars (USD). Please proceed to the next page.

Q4	In North America what is your company's typical attendance at each kind of speaker program in the kinds of areas specified:

Type of Program

Urban Area

Suburban Area

Rural Area

	In-person Speaker Programs
	One-way Webcast speaker programs
	Interactive Webcast speaker programs
	Teleconference speaker programs
	Q2.other.spec

Q5	In Europe what is your company's typical attendance at each kind of speaker program in the kinds of areas specified:

Type of Program

Urban Area

Suburban Area

Rural Area

	In-person Speaker Programs
	One-way Webcast speaker programs
	Interactive Webcast speaker programs
	Teleconference speaker programs
	Q2.other.spec

Q6	In North America, for each setting, what is your average per attendee cost for your company's speaker program types:

Type of Program

Urban Area

Suburban Area

Rural Area

	In-person Speaker Programs			$			$			$
	One-way Webcast speaker programs			$			$			$
	Interactive Webcast speaker programs			$			$			$
	Teleconference speaker programs			$			$			$
	Q2.other.spec			$			$			$

Q7	In Europe, for each setting, what is your average per attendee cost for your company's speaker program types:

Type of Program

Urban Area

Suburban Area

Rural Area

	In-person Speaker Programs			$			$			$
	One-way Webcast speaker programs			$			$			$
	Interactive Webcast speaker programs			$			$			$
	Teleconference speaker programs			$			$			$
	Q2.other.spec			$			$			$

Q8	What is the upper limit of what your company allows for per attendee costs, in USD, for your company's:

	In-person speaker programs
	One-way Webcast speaker programs
	Interactive Webcast speaker programs
	Teleconference speaker programs
	Q2.other.spec

Structure and Staffing

Q9	Describe your company's management of its speaker of programs:
	Centralized at the corporate level
	Centralized within the business unit/therapeutic level
	Decentralized at the country level
	Other

	How many FTEs are allocated to your company's speaker program department?

	How many FTEs are allocated to the speaker program department for your business unit?

	How many FTEs are allocated to the speaker program department for your country?

	Please estimate the total FTEs involved in speaker programs in your company:

Speaker Program Budgets

Q10	What is your company's overall speaker programs budget?
	$

Q10b	Please estimate the percentage of this budget dedicated to each region:

	US
	Canada
	UK
	Germany
	Italy
	Spain
	France
	Japan
	Total

Speaker Program Budgets

Q10	What is your country unit's speaker programs budget?
	$

Q10b	Please estimate your company's overall (across all events/countries) annual speaker programs budget
	$

Q11	What percentage of your overall speaker programs budget is outsourced?

Q11b	What percentage of your US speaker programs budget is outsourced?

Q11c	For what percentage of your speaker programs do you use an event management company?

Program Effectiveness

Q12	At what point in a brand's lifecycle do speaker programs begin to support the product?
	Pre-clinical		Submission and launch
	Phase 1		First year after launch
	Phase 2		Three to five years after launch
	Phase 3		Late life

Q13	During what two time periods in a brand's lifecycle are speaker programs most effective?
	Early Development (Pre-clinical through Phase 2)
	Phase 3
	Regulatory Submission (year leading up to launch)
	First year after launch
	Three to five years after launch
	Late life

Q14	Please rate the effectiveness of each type of program on a scale of 1 to 10, with 10 being the most effective and 1 being uneffective:

In-person speaker programs

	One-way Webcast speaker programs
	Interactive Webcast speaker programs
	Teleconference speaker programs
	Q2.other.spec

Q15	Compared to speaker programs three to five years ago, rate the effectiveness of speaker programs today.  Are they:
	Significantly more effective
	More effective
	Similarly effective
	Less effective
	Significantly less effective

Q15b	Please explain the reason for your answer to the previous question.

Program Activities

Q16	What is the number of speakers in your speaker bureau?

	North America
	Europe

Q17	Please approximate the total number of speaker events conducted annually in each region:

	North America
	Europe

Q18	What percentage of this total are (each regions answers should add up to 100%):

North America

	In-person Speaker Programs
	One-way Webcast speaker programs
	Interactive Webcast speaker programs
	Teleconference speaker programs
	Q2.other.spec
	Total

Europe

	In-person Speaker Programs
	One-way Webcast speaker programs
	Interactive Webcast speaker programs
	Teleconference speaker programs
	Q2.other.spec
	Total

Q19	What percentage of your company's total number of speaker programs are:
	Promotional speeches supporting a specific brand
	Speeches designed to advance education around a disease state
	Other

Q20	What is the typical duration, in hours, of:

	In-person Speaker Programs
	One-way Webcast speaker programs
	Interactive Webcast speaker programs
	Teleconference speaker programs
	Q2.other.spec

Q21	When is the best time of day to conduct these types of speaker programs?

	In-person speaker programs	--Click Here--Early MorningLate morningLunchEarly afternoonLate afternoon
	One-way Webcast speaker programs	--Click Here--Early MorningLate morningLunchEarly afternoonLate afternoon
	Interactive Webcast speaker programs	--Click Here--Early MorningLate morningLunchEarly afternoonLate afternoon
	Teleconference speaker	--Click Here--Early MorningLate morningLunchEarly afternoonLate afternoon
	Q2.other.spec	--Click Here--Early MorningLate morningLunchEarly afternoonLate afternoon

Challenges

Q22	Please rate the following challenges to speaker programs success on a scale of 1 to 10, with 10 being the most challenging and 1 being not challenging at all:
		1		2		3		4		5		6		7		8		9		10
	Cost
	Regulation
	Physicians too busy
	Finding an ideal location
	Coordinating attendee's schedules
	Speaker Training

Q23	Please rate the effectiveness of these speaker program recruitment tools on a scale of 1 to 10, with 10 being the most successful and 1 being not successful at all:
		1		2		3		4		5		6		7		8		9		10
	Sales people face-to-face invitation
	MSL face-to-face invitation
	Email invitations
	Telephone invitations
	Fax invitations

Q24	What percentage of your speaker materials do you send to the Division of Drug Marketing, Advertising and Communications (DDMAC) for review?

Q25	How many hours of training do you provide speakers prior to allowing them in front of an audience?

Q26	How do you compensate speakers for training?
	Flat rate
	By the hour
	Do not compensate for training

Speaker Compensation

Q27	How does your company typically pay its speakers?
	Flat Fee
	Hourly Rate
	Combination of both
	Other

Q28	What is the range of payment typically made to a speaker for one event?
	Minimum Payment

Maximum Payment

Q28	What is the range of hourly rates that you typically pay a speaker for an event?
	Minimum Hourly Rate

Maximum Hourly Rate

Q29	Does your company have an annual cap in place for payments to individual speakers?
	Yes
	No

	What is the annual cap for payments to an individual speaker?
	$

Q30	Does this annual cap represent all payments to an individual thought leader from all company departments?
	Yes
	No

Q31	Please choose all departments (or sub groups under the following departments) that this annual cap applies to:
	Speaker Programs
	Thought Leader Development
	Medical Affairs
	Marketing
	Clinical Development
	Other
	Other
	Other

Thank you for taking the time to participate in our research.

Thank you for your interest in our research. Unfortunately, this study requires knowledge of your company's North American and European speaker programs.