Social Media / Digital Marketing

4.8.2014 Marketing

Assess Value by Calculating the Return on Experience of Digital Marketing Initiatives

By Natalie DeMasi, Research Analyst Digital marketing return on investment (ROI) has been a hot topic in the industry lately.  Without a doubt, ROI is key in analyzing the success of a digital marketing campaign. However, return on experience (ROE...
 

3.26.2014 Marketing

Digital Centers of Excellence: A Growing Trend for Pharma

By Sarah Ray, Research Analyst As companies increasingly focus on new technological capabilities, many have established formal digital centers of excellence to help them streamline their activities. This trend is particularly evident across companies...
 

3.18.2014 Marketing

Want to Optimize Your Pharmaceutical Digital Marketing Strategies? Build the Right Team…

By Christie Shilling, Research Analyst Digital marketing is not the new kid on the block — not even in pharma.  It hasn’t been for a while.  But many companies still lag behind when it comes to understanding the tools required for it and how...
 

3.4.2014 Marketing

Raise Patient Engagement with Social Media and Educate with Mobile Technology

By Sarah Ray, Research Analyst Cutting Edge Information has published a new report to help pharmaceutical executives develop and evolve their marketing strategies that complement their audiences’ increased digital presence. Below is a key finding...
 

2.5.2014 Marketing

Mobile Apps Fight Patient Non-Adherence

By Jennifer Harrell, Research Analyst Digital marketing is a growing strategy for pharmaceutical companies seeking to get in touch with more patients. Through digital marketing, companies invite patients to become a part of the conversation. Successful...
 

1.27.2014 Librarian / Knowledge Management

Big Data Market Intelligence Applications: It’s Kind of a Big Deal

By Nicole May, Research Analyst A broad range of applications are well suited to Pharmaceutical Big Data market intelligence initiatives.  From helping to identify opportunities for new therapies to assessing the success of current products, the...
 

1.13.2014 Marketing

Big Data in Big Pharma Marketing: Implementing Analytics to Find the Right Audience

By Victoria Cavicchi, Research Analyst For many of us, our day-to-day activities revolve around technology.  We rely on email and social media to keep in touch with our ever-growing networks.  We use search engines to answer questions ranging...
 

10.15.2013 Marketing

The Next Frontier: Measuring ROI of Digital Marketing

By Natalie DeMasi, Research Analyst They say that space is the final frontier – or at least they say so in Star Trek – and this may very well be true. For pharma marketing, however, the next frontier is something a little closer to home: websites,...
 

9.24.2013 Marketing

New Mobile Health Application Guidelines: The Regulatory Impact on Developers

By Natalie DeMasi, Research Analyst If it looks like a medical device and it works like a medical device, it’s probably a medical device. App developers, the wait is over!  The FDA has finally released its guidance on mobile medical applications. ...
 

8.27.2013 Marketing

How Social Media Is Guiding Pharma’s Market Intelligence

By Victoria Cavicchi, Research Analyst With the rise of social media and mobile technology worldwide, it was only a matter of time until industries turned to social intelligence for market insight.  Big Pharma is typically a latecomer to the social...