Medical Affairs

8.20.2014 Medical Affairs

What’s In A Name? How the Functional Title Encompasses the MSL Role

By Ryan McGuire, Head of Research The MSL role should be an easy to define. But if this is truly the case, why does the pharmaceutical industry use so many different titles used to describe the function? Besides medical science liaisons, there are...
 

8.12.2014 IIT Studies

Oncology is the Top Disease Area for Clinical Trial Compensation

By Ryan McGuire, Head of Research A new study from CEI reveals that oncologists receive the highest average clinical trial compensation per patient visit.  Surveyed clinical trial managers report that principle investigators earn an average of...
 

8.8.2014 KOL Management

Medical Advisory Boards: Refreshing Companies’ Clinical, Marketing and Market Access Strategies, One Meeting at a Time

By Sarah Ray, Senior Research Analyst Medical advisory boards take a number of forms across life science companies’ clinical, marketing and market access teams.  Although recent legislature limits how companies interact with the physicians and...
 

8.6.2014 Medical Affairs

Pharmaceutical Call Center Management: Evolve to Respond to Better Informed Customers

By David Richardson, Director of Research Let’s face it, Google makes us smarter.  Well…not really.  But it certainly gives us a window into all kinds of information that used to be held only by professionals.  The healthcare industry has...
 

7.29.2014 Medical Affairs

Are You Ready to Optimize Your Medical Publications Department?

By Victoria Cavicchi, Research Analyst Within the life sciences industry, medical publications groups are tasked with a critical responsibility: sharing company findings and new scientific brand support details with the healthcare community.  To...
 

7.11.2014 Medical Affairs

Strategic Medical Publications Management: Selecting the Best-Fit Scientific Journals for Manuscript Submissions

By Sarah Ray, Research Analyst Medical publications help companies to communicate clinical trial findings, provide internal marketing support and educate the scientific community. To optimize strategic medical publications management, dedicated...
 

6.18.2014 KOL Management

Surveyed Companies Reveal Pharmaceutical Ad Board Costs

By David Richardson, Director of Research Ad boards and their related costs are a growing area of interest in the life sciences industry. A sampling of companies surveyed by Cutting Edge Information recently reported their spending for an average...
 

6.6.2014 Medical Affairs

The Value of Medical Affairs Lies in Its Ties to Patient Care

By Elio Evangelista, Senior Director, Commercialization A theme that emerged at World Congress’ Second Annual Summit on The Evolving Role of Medical Affairs and Thought Leader Engagement in an Era of Transparency, held in Philadelphia from May...
 

6.6.2014 KOL Management

KOL Management for Small Pharma Leans Heavily on Existing Networks Within Companies

By Jacob Presson, Senior Research Analyst When it comes to managing and nurturing thought leader relationships and specifically the process of identifying key opinion leaders, companies have several options. Many choose to outsource the identification...
 

4.23.2014 Fair-Market Value

Basing Fair-Market Value on Physicians’ Salary Data Isn’t Enough Anymore

By Elio Evangelista, Director of Operations Medical Marketing and Media published an article recently stating that 46% of the highest-paid physicians (orthopedists at $413,000 annually) are unsatisfied with their pay. This is a telling metric given...