Medical Affairs

7.11.2014 Medical Affairs

Strategic Medical Publications Management: Selecting the Best-Fit Scientific Journals for Manuscript Submissions

By Sarah Ray, Research Analyst Medical publications help companies to communicate clinical trial findings, provide internal marketing support and educate the scientific community. To optimize strategic medical publications management, dedicated...
 

6.18.2014 KOL Management

Surveyed Companies Reveal Pharmaceutical Ad Board Costs

By David Richardson, Director of Research Ad boards and their related costs are a growing area of interest in the life sciences industry. A sampling of companies surveyed by Cutting Edge Information recently reported their spending for an average...
 

6.6.2014 Medical Affairs

The Value of Medical Affairs Lies in Its Ties to Patient Care

By Elio Evangelista, Senior Director, Commercialization A theme that emerged at World Congress’ Second Annual Summit on The Evolving Role of Medical Affairs and Thought Leader Engagement in an Era of Transparency, held in Philadelphia from May...
 

6.6.2014 KOL Management

KOL Management for Small Pharma Leans Heavily on Existing Networks Within Companies

By Jacob Presson, Senior Research Analyst When it comes to managing and nurturing thought leader relationships and specifically the process of identifying key opinion leaders, companies have several options. Many choose to outsource the identification...
 

4.23.2014 Fair-Market Value

Basing Fair-Market Value on Physicians’ Salary Data Isn’t Enough Anymore

By Elio Evangelista, Director of Operations Medical Marketing and Media published an article recently stating that 46% of the highest-paid physicians (orthopedists at $413,000 annually) are unsatisfied with their pay. This is a telling metric given...
 

4.8.2014 Medical Affairs

The Demand for and Implementation of Medical Publications Transparency

By Christie Shilling, Research Analyst I play video games often in my free time and hold a particular love for the Portal series.  At the end of the first game, there is a cute song that contains the line, “We do what we must because we can.” ...
 

4.2.2014 Medical Affairs

Making the Most of Scientific Advisory Boards with Clear Objectives

By Jacob Presson, Research Analyst When bringing together a group of active clinicians and specialists for a scientific advisory board, companies should make sure to maximize the effectiveness of the resources seated around the table.  Each person...
 

3.31.2014 Medical Affairs

Looking Outside the Box: How Medical Communications Groups Engage the Medical Community

By Victoria Cavicchi, Research Analyst As the life sciences industry grows, companies’ internal groups must also evolve to match changing demands.  One surveyed pharmaceutical executive explained, “By and large, companies seem to know that...
 

3.28.2014 Medical Affairs

On the Lookout: Pharmaceutical Call Center Outsourcing, Performance Measurement and More!

By Christie Shilling, Research Analyst Medical information teams serve not only as the central hub to which other functions can turn for scientific knowledge, but also as the primary contact center from which HCPs, pharmacists and patients can all...
 

3.21.2014 KOL Management

Selecting the Right Key Opinion Leader is Imperative in an Era of Increased Transparency

By Jennifer Harrell, Research Analyst GlaxoSmithKline recently announced that it will create an internal team of doctors tasked with educating peers about its products. In December 2013, GSK decided to stop hiring external speakers. The company...