Marketing

7.23.2014 Marketing

Possibilities Abound for Big Data in Pharma

By Ryan McGuire, Head of Research The uses for Big Data in pharma are limitless.  Commercial, clinical and market access teams can all benefit from Big Data insights.  With so many options, it’s no wonder some companies get decision paralysis...
 

6.30.2014 Marketing

Making the Most of Digital Marketing Budgets to Produce Valuable Initiatives

By Sarah Ray, Research Analyst Attaining and wisely spending online marketing budgets is essential for companies operating in the digital space.  How companies secure their digital marketing budgets and choose to spend them varies across surveyed...
 

6.27.2014 Marketing

[Telemedicine’s] Back. Tell A Friend.

By Sarah Ray, Research Analyst Telemedicine is back — and with good reason.  As it stands, patients can find visiting a doctor, especially for non-serious concerns, to be frustrating and time-consuming. Already, patients spend inordinate amounts...
 

6.25.2014 Marketing

EU and mHealth: Increasing Patient Adherence and Healthcare Efficiency While Protecting Consumers

By Natalie DeMasi, Research Analyst Mobile health (mHealth) has been touted for its ability to increase mHealth adherence, facilitate remote data analysis and — if all goes according to plan — revolutionize healthcare as we know it.  The US...
 

6.13.2014 Marketing

Desperately Seeking Engagement: Trying to Go Viral in the Pharma Social Media Marketing Landscape

By Victoria Cavicchi, Research Analyst It’s no secret that the pharmaceutical industry is shifting toward patient centricity. Life science companies tailor their messages — whether meant to gain market access or target physicians — to emphasize...
 

6.4.2014 Marketing

Pharmaceutical Digital Marketing: Establishing Pharma as an Invaluable Information Resource

By Sarah Ray, Research Analyst Over the years, pharmaceutical companies’ digital marketing activities have enabled them to adopt a different approach to reaching patients, caregivers and physicians alike. Beyond direct-to-consumer television ads...
 

4.28.2014 Marketing

Pharma and Social Media: Offering Small Patient Populations Much-Needed Support

By Natalie DeMasi, Research Analyst A recent Forbes article paints a picture of the pharma industry as being slow to jump on the social media bandwagon because of regulatory risks and uncertainties. Citing the IMS Social Media Engagement Index,...
 

4.8.2014 Marketing

Assess Value by Calculating the Return on Experience of Digital Marketing Initiatives

By Natalie DeMasi, Research Analyst Digital marketing return on investment (ROI) has been a hot topic in the industry lately.  Without a doubt, ROI is key in analyzing the success of a digital marketing campaign. However, return on experience (ROE...
 

3.26.2014 Marketing

Digital Centers of Excellence: A Growing Trend for Pharma

By Sarah Ray, Research Analyst As companies increasingly focus on new technological capabilities, many have established formal digital centers of excellence to help them streamline their activities. This trend is particularly evident across companies...
 

3.18.2014 Marketing

Want to Optimize Your Pharmaceutical Digital Marketing Strategies? Build the Right Team…

By Christie Shilling, Research Analyst Digital marketing is not the new kid on the block — not even in pharma.  It hasn’t been for a while.  But many companies still lag behind when it comes to understanding the tools required for it and how...