Marketing

4.8.2014 Marketing

Assess Value by Calculating the Return on Experience of Digital Marketing Initiatives

By Natalie DeMasi, Research Analyst Digital marketing return on investment (ROI) has been a hot topic in the industry lately.  Without a doubt, ROI is key in analyzing the success of a digital marketing campaign. However, return on experience (ROE...
 

3.26.2014 Marketing

Digital Centers of Excellence: A Growing Trend for Pharma

By Sarah Ray, Research Analyst As companies increasingly focus on new technological capabilities, many have established formal digital centers of excellence to help them streamline their activities. This trend is particularly evident across companies...
 

3.18.2014 Marketing

Want to Optimize Your Pharmaceutical Digital Marketing Strategies? Build the Right Team…

By Christie Shilling, Research Analyst Digital marketing is not the new kid on the block — not even in pharma.  It hasn’t been for a while.  But many companies still lag behind when it comes to understanding the tools required for it and how...
 

3.11.2014 Brand Management

Brand Marketing and Commercialization: Giving Personality to Your Product

By Natalie DeMasi, Research Analyst Most patients will never know the science behind the pills they take.  What they often do know, however, is the product’s marketing and public image.  But brand marketing – and brand commercialization –...
 

3.4.2014 Marketing

Raise Patient Engagement with Social Media and Educate with Mobile Technology

By Sarah Ray, Research Analyst Cutting Edge Information has published a new report to help pharmaceutical executives develop and evolve their marketing strategies that complement their audiences’ increased digital presence. Below is a key finding...
 

2.5.2014 Marketing

Mobile Apps Fight Patient Non-Adherence

By Jennifer Harrell, Research Analyst Digital marketing is a growing strategy for pharmaceutical companies seeking to get in touch with more patients. Through digital marketing, companies invite patients to become a part of the conversation. Successful...
 

1.27.2014 Librarian / Knowledge Management

Big Data Market Intelligence Applications: It’s Kind of a Big Deal

By Nicole May, Research Analyst A broad range of applications are well suited to Pharmaceutical Big Data market intelligence initiatives.  From helping to identify opportunities for new therapies to assessing the success of current products, the...
 

1.13.2014 Marketing

Big Data in Big Pharma Marketing: Implementing Analytics to Find the Right Audience

By Victoria Cavicchi, Research Analyst For many of us, our day-to-day activities revolve around technology.  We rely on email and social media to keep in touch with our ever-growing networks.  We use search engines to answer questions ranging...
 

12.23.2013 Marketing

Want Successful Promotional Speaker Events? Recruit Presenters With These Traits

By Jennifer Harrell, Research Analyst Facing increased regulatory scrutiny and poor public perception, pharmaceutical companies do not want to host promotional speaker programs in vain. So how can a company really drive home its point? Sir...
 

12.23.2013 Marketing

Customize an Online Community to Take Control of Social Media

By Natalie DeMasi, Research Analyst Social media is one of the hottest spots for pharma marketing these days, but many companies confine themselves to YouTube, Twitter and Facebook.  Sixty-two percent of surveyed companies use Facebook for marketing,...