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European Pharmaceutical Sales

Complete the Online Survey below

Projected Publication Date:
2007

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Online Survey

If you have any questions about this survey, please call David Richardson at 919-433-0216.
Online Survey
Before You Begin:
  • In exchange for fully completing the survey, you will receive our complete survey findings -- provided we use your survey data.
     
  • We will blind your responses.  Neither your name nor company will be linked to any data. 
     
  • Where necessary, estimates and rounded figures are fine. 
     
  • After you submit your answers, we will contact you with any necessary follow-up questions.

Your Information

Name  

 

Company  

 

Email

 

Phone

 

Note: please answer based on your own experience and knowledge. 

For example, if you only know answers for France, please respond for France only -- you do not need to respond for all countries.

 

Structure and Headcounts

For the questions that follow, please indicate which country or group of countries you are responding for.

To make multiple selections, hold down the "control" key while clicking on a country:
 

 

1. Please answer the questions below regarding the overall size of your sales effort:

What is your company’s total number of sales reps in the country/countries you selected above?

Primary care reps

Specialty reps

 

2.  What is your ideal district manager-to-rep ratio?

Primary Care Forces Specialty Forces

DMs to reps

DMs to reps

 

3.  In the next 18-24 months, to what degree do you plan to expand or contract your total sales force headcount in the county/countries you selected above?

Expand by: Contract by:
% %

 

 

Sales Force Investment

4.  What is your company’s overall annual sales investment in the country/countries you selected above:

Primary Care Sales Force Investment Specialty Sales Force Investment
 €  €

 

5.  On average, what percentage of the sales budget is invested in each of the following activities (should add up to 100%):

Activity/Expense Primary Care Sales Force Specialty Sales Force
New Rep Training %

%

Ongoing Rep Training %

%

Ongoing Manager Training %

%

Manager Compensation %

%

Rep Compensation %

%

Travel %

%

Technology (laptops,
wireless database
access, e-detailing, PDAs, etc)

%

%

Rep Promotional Budget %

%

Program Sponsorship %

%

Cost of Samples and Samples Management %

%

Other:

%

%

Other:

%

%

 
 

6.  What is your company’s cost per rep -- including all the above factors -- in the country/countries you selected above?

Primary Care Cost per Rep Specialty Cost per Rep
 €  €

 

7.  What is your best estimate of your company’s cost per detail in the country/countries you selected above:

Primary Care Cost per Detail Specialty Cost per Detail
 €  €

 

Sales Force Training

8.  How many hours of classroom/self-study training do new sales reps complete before entering the field?
hours

9.  How many hours of field-based training do new sales reps receive?
hours

10.  After finishing the initial classroom/self study and field based training, how many hours of follow-up training does a new rep complete in their first 12 months?
hours

11.  How many hours of ongoing training do veteran reps receive annually?
hours


Sales Force Tactics

12.  In a given month, how often do reps visit their sales leads?

Frequency Primary Care Institutional/Specialty
Top Lead

Mid-Level Lead

Low-Level Lead

 

13.  How many physicians does a rep in one of your sales forces visit on a typical day?

Activity Primary Care Institutional/Specialty
Total visits attempted per day (average)

 

14.  Please provide information about the average results of a sales rep’s visit to a doctor’s office (note: answers need not add up to 100%):

Detailed physician %

%

Detailed nurse or other medical personnel %

%

Left samples %

%

 

15.  What percentage of their time each week do sales reps use to call upon non-physician sales contacts such as pharmacists and registered nurses?

Primary care sales force:   
%
Specialty sales force: 
%

 

16.  What percentage of his/her week does a rep spend on administrative tasks?

Primary care sales force:   
%
Specialty sales force:  %

 

 

 
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