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Pharmaceutical Brand Launch in the United States

Complete the Online Survey below for free survey findings

Projected Publication Date:
December 2006

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Online Survey

If you have any questions about this survey, please call David Richardson at 919-433-0216.
Online Survey: Pharmaceutical Brand Launch in the United States
Before You Begin:
  • We will blind your responses.  Neither your name nor company will be linked to any data. 
     
  • In exchange for fully completing the survey, you will receive our complete survey findings -- provided we use your survey data.
     
  • Where necessary, estimates and rounded figures are fine. 
     
  • After you submit your answers, we will contact you with any necessary follow-up questions.

 

Your Information

Name  

 

Company  

 

Title

 

Email

 

Phone

 

 

Product Overview

1. For which drug are you answering this survey? (Your answer will remain confidential.)

 

2. To which therapeutic area does your product belong?

Other therapeutic area:

 

3. Is this product approved as a first-in-class drug?
Yes
No

 

4. Is this product approved as a first-line treatment?
Yes
No

 

5. Approximately when did/will your product launch in the US, Europe, and Japan/Asia?

United States

 Major EU Market: Germany, UK, France, Spain or Italy Japan/Asia
2000 2000 2000
2001 2001 2001
2002 2002 2002
2003 2003 2003
2004 2004 2004
2005 2005 2005
2006 2006 2006
2007 2007 2007
2008 2008 2008
2009 2009 2009
N/A N/A N/A

 

6. Does your company have a co-promotion partnership in place for this product in any major markets?
Yes, we have at least one co-promotion partnership for this product
No, we do not have a co-promotion partnership for this product

If "yes," who is/are your partner(s), and in which markets are your partnerships active?

Partner

 Market(s) Covered by Partnership

 

7. What is this product’s global projected peak annual sales level?

How many years after launch is your product expected to reach global projected peak annual sales?

 

8. What is this product’s US projected peak annual sales level?

How many years after launch is your product expected to reach US projected peak annual sales?

 

 

US Brand Marketing Resources

9. Please indicate how much your brand has spent/will spend in the following areas during Phase 3 and the first 12 months after launch:

Advertising and Promotions

 Phase 3a
(Pre-submission)

Phase 3b
(Post-submission)

Launch Year1
Detail Aids and Materials2

$

$

$

Samples $ $ $
Journal Advertising $ $ $
Patient Education3 $ $ $
Direct-to-Consumer Advertising $ $ $
Speaker Programs4 $ $ $

1 The first 12 months on the market

2 All posters, brochures, promotional items, supplements, etc.

3 Programs for patient outreach, patient advocacy, adherence, disease management, etc.

4 Any small events, conferences, symposia, congresses, etc.

 

Medical Affairs

 Phase 3a
(Pre-submission)

Phase 3b
(Post-submission)

Launch Year1
Thought Leader Development1

$

$

$

Thought Leader Programs
& Activities2		 $ $ $
Medical Education $ $ $
Medical Information3 $ $ $

1 Thought leader identification, recruitment and training

2 Advisory boards, KOL speeches, publications (e.g. abstracts, manuscripts, posters), etc

3 Function within medical affairs that is responsible for disseminating and communicating label information, medical data, off-label information, etc. to physicians, payers and consumers.

 

Decision Support

Phase 3a
(Pre-submission)

Phase 3b
(Post-submission)

Launch Year1
Market Research1

$

$

$

Competitive Intelligence $ $ $

1 All primary and secondary research, message testing, etc.

 

Market Access

 Phase 3a
(Pre-submission)

Phase 3b
(Post-submission)

Launch Year1
Pricing Strategy and Analysis

$

$

$

Pharmacoeconomics1 $ $ $
Reimbursement2 $ $ $

1 All work in health outcomes and health economics

2 Managed care marketing and payer marketing, message development and testing, and promotional materials
 

 

 

 
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