Explore new strategies and tactics that sales forces use to overcome access barriers and provide customer value in today’s increasingly restrictive landscape.
Build next-generation specialty representative and hospital field forces to increase reach and access in today's shifting healthcare landscape.
Improve your field force with detailed Canadian sales benchmarks, strategies and in-field tactics.
Harness sales training metrics and strategies to prepare your field force — and build a powerful, effective training organization.
Improve physician and consumer pharmaceutical market segmentation from strategy through implementation.
Investigate the delicate inner workings of successful co-promotions, including management, resource support and field strategy.