Learn how Pharmaceutical Key Account Managers (KAMs) combine sales proficiency with managed markets knowledge to create a single point of contact for diverse customers who have different and challenging needs.
This report analyzes the current pharmaceutical sales management landscape, highlighting innovative tools and approaches that field forces use to increase physician access and meet sales goals. It includes key performance metrics on sales activities, staffing and hiring tactics, investment and compensation benchmarks and industry leaders’ strategies for optimizing client contact.
Build next-generation specialty representative and hospital field forces to increase reach and access in today's shifting healthcare landscape.
Improve your field force with detailed sales benchmarks, strategies and in-field tactics.
Harness sales training metrics and strategies to prepare your field force — and build a powerful, effective training organization.
Improve physician and consumer segmentation from strategy through implementation.
Investigate the delicate inner workings of successful co-promotions, including management, resource support and field strategy. Leadership Structures, Sales Strategies, Budgets, Communication Links, and Coordination.