Post-Launch Brand Marketing in Affiliate Markets (PH97)
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- Published 2007
- 87 Slides Pages
- 400+ Metrics
- 70+ Charts and Diagrams
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Uncover real-world brand budgets from affiliate and emerging markets
Explore marketing budgets for 8 brands throughout their first, second and third years of market availability in the following markets:
- Asia/Japan (two brands)
- Australia (one brand)
- Canada (one brand)
- Mexico (one brand)
- Philippines (one brand)
- South Africa (one brand)
- Sri Lanka (one brand)
Each easy-to-navigate brand profile walks you through annual spending in three critical areas of product management:
Promotional Mix
- Detail Aids
- Samples
- Speaker programs
- Journal ads
- Medical publications
- Medical education
- Patient education programs
- DTC ads
Decision Support
- Market research
- Competitive intelligence
Market Access
- Pricing strategy and analysis
- Pharmacoeconomics
- Reimbursement
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Companies Included in Post Launch Marketing Research
- Biogen Idec
- Ferring Pharmaceuticals
- GlaxoSmithKline (two brands)
- Panpharma
- Popular Pharmaceuticals
- Sanfer
- Sanofi-Aventis
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Post Launch Marketing Metrics
Each of the brand profiles in Post-Launch Brand Marketing covers annual spending for the product's first, second and third years on the market in specific affiliate markets.
The report provides budget data in the following areas:
Promotional Mix:
- Detail Aids
- Samples
- Speaker programs
- Journal ads
- Medical publications
- Medical education
- Patient education programs
- DTC ads
Decision Support:
- Market research
- Competitive intelligence
Market Access:
- Pricing strategy and analysis
- Pharmacoeconomics
- Reimbursement
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