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Lifecycle and Portfolio Management Library
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A Guidebook to Pharma Brand Optimization: Lifecycle Management Strategy
Report PH108

Win additional resources to launch comprehensive lifecycle management strategies in order to optimize a brand’s time on market.

Combating Generics 2008: Counter-Generics Strategy, Tactics and Execution
Report PH105

Preserve drug revenues with anti-generic product strategies and patent defense tactics.

Pharmaceutical Product Relaunch
Report PH98

Avoid common relaunch pitfalls and learn how top-selling product teams develop integrated lifecycle management plans to increase revenue as patent expiration approaches.

Pharmaceutical Portfolio Management Strategy
Report PH79

Examine strategies and benchmarks to elevate the portfolio management function to new strategic heights.

Business Development Spending and Structure
Report PH70

Position your business development and licensing function to close key deals, build a positive reputation and impact portfolio strategy.

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