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A Product Director's Guide to Promotional Mix (PH87)
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Download Free Report Summary

Published 2006
181 Pages
9 Profiled Brands
350+ Metrics
135+ Charts and Diagrams

  Overview

Companies Metrics Content

Call Oveda Slade at 919-403-6583 to get your own copy of "A Product Director's Guide to Promotional Mix" today.
 
Metrics Overview
Each of the first nine chapters in Post-Launch US Marketing  contains a brand profile that covers annual spending for the product's first, second and third years on the market.   Later chapters unite all brand data to compare spending for specific years and budget categories

The report provides budget data in market years one, two and three for the following areas:

Promotional Mix:

  • Detail Aids
  • Samples
  • Speaker programs
  • Journal ads
  • Medical publications
  • Medical education
  • Patient education programs
  • DTC ads

Decision Support:

  • Market research
  • Competitive intelligence

Market Access:

  • Pricing strategy and analysis
  • Pharmacoeconomics
  • Reimbursement


 

 

 
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