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Pharmaceutical Medical Publications: Market Preparation & Strategic Support (PH104)

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Published 2007
323 Pages
500+ Metrics
227+ Charts and Diagrams

  Overview  

Companies Metrics Content

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Metrics Overview
The following is a list of metrics included in Pharmaceutical Medical Publications. While this list is not inclusive of all the data in the report, it summarizes the main categories and types of data included in each chapter.

Chapter 1:

  • Centralized Structure to Manage Publications
  •  Moderately Centralized Model
  • Dedicated Medical Publications Department
  • Dedicated Medical Publications Department Housed Under What Functions
  • Average Contributions to Annual Medical Publications’ Budget
  • 2005 Annual Medical Publications Budget
  • 2006 Annual Medical Publications Budget
  • 2007 Annual Medical Publications Budget
  • 2008 Projected Annual Medical Publications Budget
  • Annual Medical Publications Budget from 2005-2008
  • Measure the Success of Medical Publication Efforts
  • Medical Publication Ratings
  • Lifecycle Stage When a Company Typically Develops a Medical Publication Strategy
  • Lifecycle Stage When a Company Typically First Publishes an Abstract
  • Lifecycle Stage When a Company Typically First Publishes a Manuscript
  • Last Lifecycle Stage When a Company Typically Works with a Drug
  • Outsourced Medical Publication Tasks
  • Outsourced Annual Medical Publications Budget from 2005-2008
  • Percentage of 2005 Medical Publications Budget Outsourced
  • Percentage of 2006 Medical Publications Budget Outsourced
  • Percentage of 2007 Medical Publications Budget Outsourced
  • Percentage of Projected 2008 Medical Publications Budget Outsourced


Chapter 2:

  •  Medical Publication Objectives
  • The Four Publications Audiences
  • Functions Involved in Medical Publications Planning by Company
  • Channels Leveraged in Medical Publication Efforts
  • Importance of Criteria in Choosing a Publication
  • Standards Companies Follow in Authoring Medical Publications
  • Medical Publications Challenges


Chapter 3:

  • Department-Wide Medical Publication Headcounts
  • Department-Wide: Percentage of Time Allocated to Manage Outsourced Publications Work
  • Department-Wide vs. Team-Wide Publication Production per FTE
  • Department-Wide: Average Number of Publications
  • Department Perspective: 2007 Abstracts Produced per FTE
  • 2007 Department Productivity: Planned vs. Actual Manuscripts Produced
  • Department Perspective: 2007 Manuscripts Produced and Published per FTE
  • Brand Overview
  • Brand Medical Publication Production Overview


Chapter 4:

  • Medical Publication Team Headcounts (excluding Companies M & N)
  • Percentage of Publication Team’s Time Allocated to Manage Outsourced Work
  • Team Perspective: Average Number of Publications (excluding Companies M & N)
  • Team Perspective: 2007 Abstracts Produced per FTE (excluding Companies M & N)
  • 2007 Team Productivity: Planned vs. Actual Manuscripts Produced (excluding Companies M & N)
  • Team Perspective: 2007 Manuscripts Produced and Published per FTE
  • Brand Overview
  • Brand Medical Publication Production Overview


There are 14 company profiles in Chapters 3 & 4, most of which contain the following metrics and graphics.

  • Structure and Funding
  • Resources
  • Outsourcing Snapshot
  • Production and Time Management
  • Publication Criteria and Regulatory Standards
  • Publication Channels Leveraged by the Company
  • Typical Medical Publication Timeframe
  • Goals and Ratings
  • Challenges
  • Brand Dashboard
  • Brand Medical Publication Investments
  • Brand Headcounts
  • Brand Publications
  • Medical Publication Impact Report
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