Overview

Companies

Metrics

Purchase

PATIENT EDUCATION GOALS
Figure 1.1: Patient Education Program Goals..............28

Patient Lifecycle
Figure 1.2: Targeted Points in the Patient Lifecycle..............30

Patient Communications and DTC Advertising
Figure 1.3: Prominence of DTC Advertising..............32
Figure 1.4: DTC Relative to Patient-Focused Programs..............32

 

PATIENT PROGRAM BUDGETS
Figure 2.1: Percent of Marketing Budget Allocated to Patient Focus..............36
Figure 2.2: Patient-Focused Program Budgets: Tier One..............36
Figure 2.3: Patient-Focused Program Budgets: Tier Two..............37
Figure 2.4: Prominence of ROI Measurement..............39

 

LEADERSHIP AND SUPPORT STRUCTURE
Figure 3.1: Groups Involved in Development and Maintenance of..............44

 

PATIENT-FOCUSED COMMUNICATIONS
Figure 3.2: Patient Education Leadership..............45

Program Leadership
Figure 3.3: Patient Programs at the Business Unit Level..............47
 

 

PROGRAM DEVELOPMENT AND DELIVERY

Coordination of Patient-Facing Materials
Figure 4.1: Coordination of Patient-Focused Materials..............51
Figure 4.2: Frequency of Review for Patient Education Materials..............52

Patient Education Content and Tools
Figure 4.3: Balance of Branded and Unbranded Content..............53
Figure 4.4: Web-Based Patient Education Tools: Cost and Duration of Development..............55
Figure 4.5: Prominence of Web-Based Tools in Patient Education..............56
Figure 4.6: Web-Based Effectiveness in Patient Education..............57
Figure 4.7: Print & In-Person Patient Education Tools: Cost and Duration of Development..............58
Figure 4.8: Prominence of Print and In-Person Tools in Patient Education..............59
Figure 4.9: Print/In-Person Effectiveness in Patient Education..............60
Figure 4.10: Advertising in Patient Education: Cost and Duration of Development..............61
Figure 4.11: Prominence of Advertising in Patient Education..............62
Figure 4.12: Advertising Effectiveness in Patient Education..............62
Figure 4.13: Market Research for Patient-Focused Programs..............63

Market Research
Figure 4.14: Patient-Focused Market Research Investment..............64
Figure 4.15: Outsourced Patient Education Components..............65

Outsourcing
Figure 4.16: Percent of Patient Education Budget Outsourced..............66

 

PATIENT EDUCATION CHALLENGES
Figure 5.1: Chief Patient Education Challenges..............70
Figure 5.2: Guidelines for Printed Patient Education Materials..............72

 

ADVOCACY AND PATIENT GROUPS
Figure 6.1: Advocacy Outreach..............76
Figure 6.2: Advocacy Group Management..............76
Figure 6.3: Advocacy Data Management..............78
Figure 6.4: Advocacy Group Endorsement for Patient Education Materials..............79

 

BRAND ONE
Figure 7.1: Brand 1 Background and Investment..............82
Figure 7.2: Brand 1 Structure and Market Research..............83
Figure 7.3: Brand 1 Material Coordination and Measurement..............84
Figure 7.4: Brand 1 Patient Education Goals and Challenges..............85
Figure 7.5: Brand 1 Patient Education Development..............86
Figure 7.6: Brand 1 Patient Education Media Effectiveness and Timing..............87
Figure 7.7: Brand 1 Patient Education Content..............88
Figure 7.8: Brand 1 Patient Education Outsourcing..............89
Figure 7.9: Brand 1 Patient Advocacy..............90

BRAND TWO
Figure 7.10: Brand 2 Background and Market Research..............92
Figure 7.11: Brand 2 Structure and Patient Education Outsourcing..............93
Figure 7.12: Brand 2 Material Coordination and Measurement..............94
Figure 7.13: Brand 2 Patient Education Goals and Challenges..............95
Figure 7.14: Brand 2 Patient Education Development..............96
Figure 7.15: Brand 2 Patient Education Media Effectiveness and Timing..............97
Figure 7.16: Brand 2 Patient Education Content..............98
Figure 7.17: Brand 2 Patient Advocacy..............99

BRAND THREE
Figure 7.18: Brand 3 Background and Investment..............101
Figure 7.19: Brand 3 Structure and Market Research..............102
Figure 7.20: Brand 3 Material Coordination and Measurement..............103
Figure 7.21: Brand 3 Patient Education Goals and Challenges..............104
Figure 7.22: Brand 3 Patient Education Development..............105
Figure 7.23: Brand 3 Patient Education Development, Continued..............106
Figure 7.24: Brand 3 Patient Education Media Effectiveness and Timing..............107
Figure 7.25: Brand 3 Patient Education Content..............108
Figure 7.26: Brand 3 Patient Education Outsourcing..............109
Figure 7.27: Brand 3 Patient Advocacy..............110

BRAND FOUR
Figure 7.28: Brand 4 Background and Investment..............112
Figure 7.29: Brand 4 Structure and Market Research..............113
Figure 7.30: Brand 4 Material Coordination and Measurement..............114
Figure 7.31: Brand 4 Patient Education Goals and Challenges..............115
Figure 7.32: Brand 4 Patient Education Development..............116
Figure 7.33: Brand 4 Patient Education Media Effectiveness and Timing..............117
Figure 7.34: Brand 4 Patient Education Content..............118
Figure 7.35: Brand 4 Patient Education Outsourcing..............119
Figure 7.36: Brand 4 Patient Advocacy..............120

BRAND FIVE
Figure 7.37: Brand 5 Background and Investment..............122
Figure 7.38: Brand 5 Structure and Market Research..............123
Figure 7.39: Brand 5 Material Coordination and Measurement..............124
Figure 7.40: Brand 5 Patient Education Goals and Challenges..............125
Figure 7.41: Brand 5 Patient Education Development..............126
Figure 7.42: Brand 5 Patient Education Development, Continued..............127
Figure 7.43: Brand 5 Patient Education Media Effectiveness..............128
Figure 7.44: Brand 5 Patient Education Timing and Review..............129
Figure 7.45: Brand 5 Patient Education Content..............130
Figure 7.46: Brand 5 Patient Education Outsourcing..............131
Figure 7.47: Brand 5 Patient Advocacy..............132

BRAND SIX
Figure 7.48: Brand 6 Background and Investment..............134
Figure 7.49: Brand 6 Structure and Market Research..............135
Figure 7.50: Brand 6 Material Coordination and Measurement..............136
Figure 7.51: Brand 6 Patient Education Goals and Challenges..............137
Figure 7.52: Brand 6 Patient Education Development..............138
Figure 7.53: Brand 6 Patient Education Media Effectiveness and Timing..............139
Figure 7.54: Brand 6 Patient Education Content..............140
Figure 7.55: Brand 6 Patient Education Outsourcing..............141
Figure 7.56: Brand 6 Patient Advocacy..............142

BRAND SEVEN
Figure 7.57: Brand 7 Background and Investment..............144
Figure 7.58: Brand 7 Structure and Market Research..............145
Figure 7.59: Brand 7 Material Coordination and Measurement..............146
Figure 7.60: Brand 7 Patient Education Goals and Challenges..............147
Figure 7.61: Brand 7 Patient Education Development..............148
Figure 7.62: Brand 7 Patient Education Media Effectiveness and Timing..............149
Figure 7.63: Brand 7 Patient Education Content..............150
Figure 7.64: Brand 7 Patient Education Outsourcing..............151
Figure 7.65: Brand 7 Patient Advocacy..............152

BRAND EIGHT
Figure 7.66: Brand 8 Background and Investment..............154
Figure 7.67: Brand 8 Structure and Market Research..............155
Figure 7.68: Brand 8 Material Coordination and Measurement..............156
Figure 7.69: Brand 8 Patient Education Goals and Challenges..............157
Figure 7.70: Brand 8 Patient Education Development..............158
Figure 7.71: Brand 8 Patient Education Development, Continued..............159
Figure 7.72: Brand 8 Patient Education Media Effectiveness and Timing..............160
Figure 7.73: Brand 8 Patient Education Content..............161
Figure 7.74: Brand 8 Patient Advocacy..............162

BRAND NINE
Figure 7.75: Brand 9 Background and Investment..............164
Figure 7.76: Brand 9 Structure and Market Research..............165
Figure 7.77: Brand 9 Material Coordination and Measurement..............166
Figure 7.78: Brand 9 Patient Education Goals and Challenges..............167
Figure 7.79: Brand 9 Patient Education Development..............168
Figure 7.80: Brand 9 Patient Education Development, Continued..............169
Figure 7.81: Brand 9 Patient Education Media Effectiveness and Timing..............170
Figure 7.82: Brand 9 Patient Education Content..............171
Figure 7.83: Brand 9 Patient Education Outsourcing..............172
Figure 7.84: Brand 9 Patient Advocacy..............173
 

BRAND TEN
Figure 7.85: Brand 10 Background and Investment..............175
Figure 7.86: Brand 10 Structure and Market Research..............176
Figure 7.87: Brand 10 Material Coordination and Measurement..............177
Figure 7.88: Brand 10 Patient Education Goals and Challenges..............178
Figure 7.89: Brand 10 Patient Education Development..............179
Figure 7.90: Brand 10 Patient Education Media Effectiveness and Timing..............180
Figure 7.91: Brand 10 Patient Education Content..............181
Figure 7.92: Brand 10 Patient Education Advocacy ..............182

BRAND ELEVEN
Figure 7.93: Brand 11 Background and Investment..............184
Figure 7.94: Brand 11 Structure and Market Research..............185
Figure 7.95: Brand 11 Material Coordination and Measurement..............186
Figure 7.96: Brand 11 Patient Education Goals and Challenges..............187
Figure 7.97: Brand 11 Patient Education Development..............188
Figure 7.98: Brand 11 Patient Education Media Effectiveness and Timing..............189
Figure 7.99: Brand 11 Patient Education Content..............190
Figure 7.100: Brand 11 Patient Education Outsourcing..............191
Figure 7.101: Brand 11 Patient Advocacy..............192

BRAND TWELVE
Figure 7.102: Brand 12 Background and Investment..............194
Figure 7.103: Brand 12 Structure and Market Research..............195
Figure 7.104: Brand 12 Material Coordination and Measurement..............196
Figure 7.105: Brand 12 Patient Education Goals and Challenges..............197
Figure 7.106: Brand 12 Patient Education Development..............198
Figure 7.107: Brand 12 Patient Education Development, Continued..............199
Figure 7.108: Brand 12 Patient Education Media Effectiveness and Timing..............200
Figure 7.109: Brand 12 Patient Education Media Timing..............201
Figure 7.110: Brand 12 Patient Education Content..............202
Figure 7.111: Brand 12 Patient Education Outsourcing..............203
Figure 7.112: Brand 12 Patient Advocacy ..............204

BRAND THIRTEEN
Figure 7.113: Brand 13 Background and Investment..............206
Figure 7.114: Brand 13 Structure and Market Research..............207
Figure 7.115: Brand 13 Material Coordination and Measurement..............208
Figure 7.116: Brand 13 Patient Education Goals and Challenges..............209
Figure 7.117: Brand 13 Patient Education Development..............210
Figure 7.118: Brand 13 Patient Education Media Effectiveness and Timing..............211
Figure 7.119: Brand 13 Patient Education Content..............212
Figure 7.120: Brand 13 Patient Education Outsourcing..............213
Figure 7.121: Brand 13 Patient Advocacy..............214

BRAND FOURTEEN
Figure 7.122: Brand 14 Background and Investment..............216
Figure 7.123: Brand 14 Structure and Market Research..............217
Figure 7.124: Brand 14 Material Coordination and Measurement..............218
Figure 7.125: Brand 14 Patient Education Goals and Challenges..............219
Figure 7.126: Brand 14 Patient Education Development..............220
Figure 7.127: Brand 14 Patient Education Media Effectiveness and Timing..............221
Figure 7.128: Brand 14 Patient Education Media Content..............222
Figure 7.129: Brand 14 Patient Education Outsourcing..............223
Figure 7.130: Brand 14 Patient Advocacy..............224

BRAND FIFTEEN
Figure 7.131: Brand 15 Background and Investment..............226
Figure 7.132: Brand 15 Structure and Market Research..............227
Figure 7.133: Brand 15 Material Coordination and Measurement..............228
Figure 7.134: Brand 15 Patient Education Goals and Challenges..............229
Figure 7.135: Brand 15 Patient Education Development..............230
Figure 7.136: Brand 15 Patient Education Media Effectiveness and Timing..............231
Figure 7.137: Brand 15 Patient Education Media Content..............232
Figure 7.138: Brand 15 Patient Education Outsourcing..............233
Figure 7.139: Brand 15 Patient Advocacy..............234

BRAND SIXTEEN
Figure 7.140: Brand 16 Background and Investment..............236
Figure 7.141: Brand 16 Structure and Market Research..............237
Figure 7.142: Brand 16 Material Coordination and Measurement..............238
Figure 7.143: Brand 16 Patient Education Goals and Challenges..............239
Figure 7.144: Brand 16 Patient Education Media Effectiveness and Timing..............240
Figure 7.145: Brand 16 Patient Education Content..............241
Figure 7.146: Brand 16 Patient Education Outsourcing..............242
Figure 7.147: Brand 16 Patient Advocacy..............243

BRAND SEVENTEEN
Figure 7.148: Brand 17 Background and Investment..............245
Figure 7.149: Brand 17 Structure and Market Research..............246
Figure 7.150: Brand 17 Material Coordination and Measurement..............247
Figure 7.151: Brand 17 Patient Education Goals and Challenges..............248
Figure 7.152: Brand 17 Patient Education Media Effectiveness and Timing..............249
Figure 7.153: Brand 17 Patient Education Content..............250
Figure 7.154: Brand 17 Patient Education Outsourcing..............251
Figure 7.155: Brand 17 Patient Advocacy..............252

BRAND EIGHTEEN
Figure 7.156: Brand 18 Background and Investment..............254
Figure 7.157: Brand 18 Structure and Market Research..............255
Figure 7.158: Brand 18 Material Coordination and Measurement..............256
Figure 7.159: Brand 18 Patient Education Goals and Challenges..............257
Figure 7.160: Brand 18 Patient Education Development..............258
Figure 7.161: Brand 18 Patient Education Media Effectiveness and Timing..............259
Figure 7.162: Brand 18 Patient Education Content..............260
Figure 7.163: Brand 18 Patient Education Outsourcing..............261