Overview

Companies

Metrics

Content

Purchase

The following is a list of metrics included in Pharmaceutical Patient Adherence and Disease Management. While this list is not inclusive of all the data in the report, it summarizes the main categories and types of data included in each chapter.

Chapter 1:

• Percentage of companies’ portfolios supported by patient adherence programs
• Percentage of companies’ portfolios supported by disease management programs
• Functions involved in program development and maintenance
• Program team leadership
• Team sizes throughout program launch and maintenance
• Lifecycle stage in which companies assemble program teams
• Percentage of programs' development budgets that are outsourced
• Percentage of companies outsourcing specific program activities
• Investment in program development from concept to implementation
• Annual program maintenance investment

Chapter 2:

• Percentage of companies that have non-branded disease awareness campaigns
• Percentage of companies leveraging various media channels
• Examples of pharmaceutical adherence tools
• Companies’ ratings of program challenges
• Percentage of companies with outcome measurements in place to measure ROI

Chapter 3:

• Percentage of average drugs' foregone sales due to adherence issues
• Brand websites most visited by physicians

Chapter 4 contains 18 program profiles, which each contain the following metrics and graphics:

• Program background information: condition status, global launch, brand/therapeutic area peak annual sales
• Percentage of patients compliant at various treatment stages
• Cost to attain a new patient vs. cost to retain an existing patient
• Percentage of current overall marketing budget spent on patient adherence/disease management
• Program funding sources
• Development budget vs. annual maintenance budget
• Percentage of development budget spent on various program activities
• Media channels leveraged in campaign
• Percentage of development budget that was outsourced
• Staff support at various program stages
• Timing of key program development activities
• ROI measurements