Pharmaceutical Opinion Leader Management: Cultivating Today's Influential Physicians for Tomorrow – Learn how top pharmaceutical companies organize their thought leader management groups and MSL programs and how these functions are instrumental in product success.

Metrics Overview

The following is a list of metrics included in Pharmaceutical Opinion Leader Management. It summarizes the main categories and types of data in the report.

Typical organizational structures
- Thought leader management groups
  - By company size
- MSL programs
  - Reporting relationships
  - Dedicated vs. non-dedicated
  - By company size
Average staff sizes
- Thought leader management groups
  - By company size
- MSL programs
  - MSL staffing patterns (2004-2007)
  - By company size
Average budgets
- Thought leader management groups
  - US budgets
  - Rest-of-World budgets
  - By company size
  - Spending per activity
    - Identifying thought leader candidates
    - Recruiting thought leaders
    - Advisory boards
    - Thought leader training (general)
    - Compliance training
    - Promotional speeches
    - Educational speeches
    - Publications (manuscripts/abstracts)
    - Clinical activities (developing new trials)
    - Clinical activities (trials already running)
  - Percentage of budgets supplied by brands
    - By company size
- MSL programs
  - US budgets
  - Rest-of-World budgets
  - By company size
Average amount of hours spent per thought leader activity
Thought leader profiles
- By tier
Segmentation criteria
- By provider type
  - Expert-in-field
  - Specialist
  - Subspecialist
  - Surgeon
  - Primary care provider
  - Internal medicine
  - OB/GYN
  - Pediatrician
  - Dual degree
  - Family practitioner general practitioner (FPGP)
  - Physicians assistant
  - Nurse practitioner
  - Professional Healthcare Educators
- By company size
- By thought leader tier
  - Average years of clinical experience
  - Average number of publications per year
  - Average number of promotional speeches per year
  - Average levels of geographic influence
Criteria rankings
- Status among peers
- Level of participation in clinical research
- Publication impact factor
- Therapeutic area
- Years of experience
- Geographic influence
Number of thought leader relationships
- Clinical relationships
  - By company size
  - US vs. Rest-of-World
- Commercial relationships
  - By company size
  - US vs. Rest-of-World
Number of thought leader relationships per MSL
- By company size
Number of thought leader interactions per MSL
- By company size
- Email exchanges
- Face-to-face visits
- Telephone conversations
Percentage of companies that compensate for thought leader training
- By company size
Methods of compensation for thought leader training
- By company size
Opinion leader segmentation data
- By company size
- By thought leader tier
- By therapeutic area