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Call
Oveda Slade at
919-403-6583 to
ask questions and learn more about managed markets departmental
structure and reimbursement strategy.
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Charts
and Graphics
The following is a list of metrics included in this report. While
this list is not inclusive of all the data in the report, it
summarizes the main categories and types of data included in each
chapter.
Chapter 1:
- Percentage of companies with dedicated managed markets
departments (at top-tier firms, mid-level companies and small
pharmas and biotechs)
- Percentage of companies with centralized managed markets
departments
- Functions that oversee managed markets departments
- Number of FTEs at every level of Company U's managed markets
department (including national accounts, regional accounts and
marketing structures)
- Percentage of growth expected in managed markets marketing
organizations at top-tier firms in 2006 and 2008 (at the senior
management, line management, line worker/analyst and
administrative levels)
- Percentage of growth expected in managed markets sales
organizations at top-tier firms in 2006 and 2008 (at the senior
management, account management and administrative levels)
- Number of FTEs at every level of Company V's managed markets
department (including sales, marketing, contracts and government
affairs)
- Number of FTEs at every level of Company W's managed markets
department (including national accounts, regional accounts, trade
relations, contract operations, government affairs and customer
service)
- Percentage of growth expected in managed markets marketing
organizations at mid-size companies in 2006 and 2008 (at the
senior management, line management, line worker/analyst and
administrative levels)
- Percentage of growth expected in managed markets sales
organizations at mid-size companies in 2006 and 2008 (at the
senior management, account management and administrative levels)
- Company P's managed markets department structure
- Percentage of growth expected in managed markets marketing
organizations at small pharma and biotech companies in 2006 and
2008 (at the senior management, line management, line
worker/analyst and administrative levels)
- Percentage of growth expected in managed markets sales
organizations at small pharma and biotech companies in 2006 and
2008 (at the senior management, account management and
administrative levels)
Chapter 2:
- Medicare Part D tiered structure
- Number of Medicare beneficiaries with prescription drug
coverage
- Projected annual increases in Medicare Part D annual premiums,
deductibles, upper limits for 75% coverage, catastrophic coverage
tier levels, and coverage gaps through 2013
Chapter 3:
- Managed markets budgets and staff for 2 products
from pre-clinical development, Phase I, Phase II, Phase III,
Registration & Launch Stage, Year 1 on Market, Year 2 on Market
and Year 3 on Market
- 5 companies' 2006 managed markets sales budgets (including the
total number of therapeutic areas and products they support)
- 12 companies' 2006 managed markets marketing budgets
(including the total number of therapeutic areas and products they
support)
- 2006 average US managed markets marketing budgets by company
size (top-tier firms, mid-size companies, and small pharmas and
biotechs)
- 2006 average US managed markets sales budgets by company size
(top-tier firms, mid-size companies, and small pharmas and
biotechs)
- 10 companies' 2006 budgets for commercial managed care
marketing, federal Medicare/Medicaid marketing, state
Medicare/Medicaid marketing, long-term care marketing, and
trade relations marketing (in real dollars and by percent of
total managed markets marketing spend)
- 5 companies' 2006 budgets for commercial managed care
sales, federal Medicare/Medicaid sales, state Medicare/Medicaid
sales, long-term care sales, and trade relations sales
(in real dollars and by percent of total managed markets marketing
spend)
- 8 companies' 2006 managed markets marketing and sales
budgets for commercial managed care, federal Medicare/Medicaid,
state Medicare/Medicaid, long-term care, and trade relations
- Employee compensation: base salary, bonus and
benefits compensation for managed markets marketing and sales
senior executives, line managers and line workers at small,
medium and large companies
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